Rogers Media launches PROFITguide.com: Canada's Online Guide to Small
Business Success

Produced by the award-winning editors of PROFIT Magazine, PROFITguide.com is Canada's most authoritative resource for business owners, small business managers and aspiring entrepreneurs

TORONTO, Aug. 16 /CNW/ - Rogers Media Inc. today announced the launch of PROFITguide.com: Canada's Online Guide to Small Business Success. Tailored to the unique needs of innovative, growth-oriented business owners and managers, PROFITguide.com combines the entrepreneurship expertise of PROFIT Magazine, and its unparalleled network of leading entrepreneurs and management thinkers, to deliver Canada's most authoritative analysis and advice for the small and mid-sized business sector.

Anyone looking to start, run, grow or sell a business in Canada can turn to PROFITguide.com for actionable information and practical insight on hiring great employees, raising startup and growth capital, effective sales and marketing strategies, leveraging new technology, improving business value and other crucial aspects of owning and managing a business.

"PROFITguide.com will extend the reach and capabilities of PROFIT, Canada's leading media brand for small and mid-sized businesses and entrepreneurs," says Claude Galipeau, SVP & GM, Digital Media, Rogers Media. "Through PROFIT's deep relationships with small- and mid-sized business owners and the digital expertise of Rogers Media, we are able to bring thought leaders in business growth strategy together across multiple platforms like no one else can."  

The expert contributors to the new PROFITguide.com include digital media guru and Twist Image CEO Mitch Joel; B2B marketing expert Lisa Shepherd of Mezzanine Consulting, a two-time member of the PROFIT 100 ranking of Canada's Fastest-Growing Companies; Brian Scudamore, founder of the award-winning 1-800-GOT-JUNK?; College Pro Painters founder and growth-company mentor Greig Clark; and other successful entrepreneurs whose blogs and columns form a continual stream of business intelligence that executives can put to use right away.

"PROFIT has always highlighted the voices of entrepreneurs who've overcome common management challenges and achieved business success, because nothing resonates more with business owners and managers than the experiences of their peers," says Ian Portsmouth, Editor and Associate Publisher, PROFIT Magazine. "Through its blogs, videos, podcasts and resources, PROFITguide.com provides a timely and accessible source of peer-tested knowledge for anyone who manages, owns or wants to start an entrepreneurial business."

The site also features an exclusive blog from Canada's leading voice on entrepreneurship, Rick Spence; the award-winning Business Coach podcast; video advice from the leaders of Canada's Fastest-Growing Companies; the complete PROFIT 100, HOT 50 and W100 rankings, which showcase the secrets of success of Canada's most successful entrepreneurial companies; and, of course, the award-winning content of PROFIT Magazine, Canada's best-read publication for the owners and managers of small and mid-sized businesses.

Click with us at http://www.PROFITguide.com

About PROFIT Magazine
PROFIT: Your Guide to Business Success is Canada's preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 28 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it's a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Published six times a year by Rogers Publishing Ltd., PROFIT is distributed almost exclusively to the chief executives of companies with five to 250 employees and annual revenue of $1 million to $25 million, reaching more than 300,000 readers across Canada. Visit PROFIT online at http://www.profitguide.com.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

For further information:

JP Fozo
General Manager, News and Business, Rogers Digital
416-764-2021 
[email protected]

Jan Innes
Vice President, Public Affairs
Rogers Communications Inc.
416.935.3525
[email protected]