ROGERS MEDIA PARTNERS WITH WARNER MUSIC CANADA: LAUNCHING INNOVATIVE VIDEO
ADVERTISING INITIATIVES

TORONTO, Sept. 1 /CNW/ - Rogers Media, one of Canada's leading media companies, and Warner Music Canada, a division of Warner Music Group, today announced a multi-year partnership to sell advertising inventory around Warner Music Canada's premium music video content in Canada.  Rogers Media's digital distribution arm, Rogers Digital Media, will exclusively represent Warner Music Canada's music video content across a variety of digital properties including Warner Music Canada's online video distribution channels.  In addition, Rogers will develop custom programs, sponsorships and artist-focused opportunities to expand Warner Music Canada's artist-centric video strategy.    

"Along with our other investments in premium digital video content, this partnership with Warner Music Canada will enable Rogers Digital Media to offer even more premium video content to advertisers," said Claude Galipeau, SVP & GM, Rogers Digital Media.

"Warner Music Canada is committed to building our artists' careers using all avenues available. There is abundant value in the content our artists create, and the relationship with Rogers Digital Media now allows us to connect advertisers with music fans as they engage with their favourite artists and videos online," commented Steve Kane, President, Warner Music Canada

This partnership continues to position Rogers Digital Media as the premium digital video content provider in Canada. Rogers Digital Media offers premium brand media sales expertise second to none in Canada and a strong reputation for creating innovative custom solutions leveraging its suite of premium brand sites across its Radio, Broadcast and Publishing brands. "Our sales efforts have always been centered on premium brands; the partnership with Warner Music Canada is a natural extension to our expertise in brand solutions," said Jennifer Sage, Senior Director, Sales at Rogers Digital Media.

About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations, Rogers Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

For further information:

Steve Waxman, Warner Music Canada
Director, National Publicity & Video Promotion
[phone]

Stefania Mancini, Rogers Digital Media
Senior Manager, Marketing
[phone]