ROGERS MEDIA PREMIERES PRETTY TOUGH AVAILABLE ONLINE, ON iPHONE and iPAD

TORONTO, Nov. 15 /CNW/ - Rogers Media today announced the exclusive Canadian premiere of Pretty Tough.  This is the latest series to be added to the Citytv.com multi-screen initiative, Shorts in the City presented by Nissan. A total of 20 episodes will be released over the coming weeks at Citytv.com and Rogers on Demand Online. The series will also be featured on the Shorts in the City free iPad app. On the free iPhone app, the series is exclusively available to Rogers and Fido customers.

Set in the posh, picturesque world of Malibu, California, Pretty Tough is the story of two teenage sisters on opposite ends of the popularity spectrum. At this privileged high school, against the backdrop of high-end lifestyles and higher expectations, their tumultuous relationship faces the ultimate test when they're forced to play together on the soccer field. The series is based on the popular young adult novel by author Liz Tigelaar. Tigelaar also writes television dramas; her TV credits include Dawson's Creek, American Dreams, What About Brian and Brothers & Sisters.

Pretty Tough was directed by Stewart Hendler (Summit Entertainment's Sorority Row) and produced by Jetpack Media Inc. in collaboration with Vuguru, Michael Eisner's independent studio in which Rogers is an investor.  Many other Vuguru titles are currently available as part of Shorts in The City, including: The Booth at the End; the Prom Queen trilogy; Sam Has 7 Friends; Back on Topps; Foreign Body; and The All-For-Nots.

The highly anticipated release of Pretty Tough is the third online premiere through Shorts in the City with more new titles to come in 2011. "Pretty Tough is filled with coming of age drama and will keep audiences coming back week-after-week for more new episodes. It's part of our on-going commitment to bring Canadians high-quality scripted shows for digital platforms," commented Claude Galipeau, SVP & GM Digital Media, Rogers Media.

To celebrate the series launch on Citytv.com, Nissan wants to send you and a friend to Hollywood, California; the backdrop for this classic tale of sisterhood and romance. Visit www.citytv.com/prettytough to enter for a chance to win a flight for two to Hollywood, California, plus two nights accommodation at the Chateau Marmont (chateaumarmont.com) and $500 spending cash.

Link to trailer and episodes 1-3
http://video.citytv.com/video/show/prettytough/allmedia/4294965862/

About Rogers Media Inc.

Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as 5 OMNI multicultural television stations, Rogers Sportsnet and Sportsnet ONE, and the Shopping Channel, a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

For further information:

For an embedded video file or for additional information please contact:
Andrea Gagliardi
416.764.3249
General Manager and Director, TV Web
Rogers Media Television
Citytv, OMNI Television, G4, The Biography Channel & OLN