Roots Appoints Karuna Scheinfeld as Chief Product Officer
TORONTO, June 12, 2020 /CNW/ - Roots ("Roots," "Roots Canada") (TSX: ROOT), a premium outdoor-lifestyle brand, today announced that Karuna Scheinfeld has been appointed Chief Product Officer, effective July 2, 2020. An accomplished apparel brand executive, Ms. Scheinfeld will drive strategic global product direction and performance for Roots, across men's, women's, kid's, baby and toddler apparel and accessories, as well as leather goods and footwear.
"Karuna is a highly talented leader with extensive global experience and a strong passion for heritage brands," said Meghan Roach, Chief Executive Officer, Roots. "She has a proven track record of conceptualizing, designing and executing a product vision across multiple categories, and working cross-functionally to bring that vision to life across all areas of the business. With her deep love for the Roots brand, she is an excellent cultural fit, and we are pleased to welcome her to the team."
Ms. Scheinfeld brings two decades of apparel industry experience to Roots from a variety of global brands. She joins Roots from her most recent role as VP of Design at Canada Goose, where she led the design and development of the brand's full men's and women's collections across all seasons and product categories. Prior to that, Ms. Scheinfeld was VP of Design for Woolrich Inc., where she was responsible for conceptualizing, designing and executing the full men's and women's collections across multiple labels. She has also held senior design leadership roles at American Eagle Outfitters and Abercrombie & Fitch. Ms. Scheinfeld started her fashion career with Ralph Lauren and Dolce & Gabbana, and holds a BFA, Fashion Design from the Parsons School of Design.
"As an outdoor enthusiast, avid canoeist and a long-time fan of the brand, I am very excited to be joining Roots," said Karuna Scheinfeld. "I look forward to working with the Company's talented team to continue to bring excitement to customers while also celebrating the brand's rich heritage through compelling product design."
Reporting to Chief Executive Officer, Ms. Meghan Roach, Ms. Scheinfeld is joining the Roots leadership team following the departure of the Company's former Chief Merchant as announced in December 2019.
About Roots
Established in 1973, Roots is a premium outdoor-lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products designed for life's everyday adventures, including: women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. As of May 2, 2020, we operated 114 corporate-retail stores in Canada, two corporate-retail stores in the United States, 115 partner-operated stores in Taiwan, 37 partner-operated stores in China, two partner-operated stores in Hong Kong and a global eCommerce platform, roots.com. Roots Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in this press release contains forward-looking information. This information is based on management's reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date of this press release. Actual results and the timing of events may differ materially from those anticipated in the forward-looking information as a result of various factors. Information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements containing forward-looking information are not facts but instead represent management's expectations, estimates and projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements.
See "Forward-Looking Information" and "Risk Factors" in the Company's current Annual Information Form for a discussion of the uncertainties, risks and assumptions associated with these statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities law.
SOURCE Roots Corporation
please contact: Investor Relations, Kristen Davies, [email protected], 416-781-3574 Ext. 4116; Public Relations, Elyse Goody, [email protected], 416-781-3574 Ext. 4332
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