Roots Donates $500,000 in Products to Frontline Healthcare Workers; Repurposes its Canadian Factory to Produce Non-Medical Masks; and Donates Medical-Grade Masks
Company gives back to the local healthcare community through the comfort of its products and by leveraging its Canadian design and manufacturing capabilities
TORONTO, April 29, 2020 /CNW/ - Roots ("Roots Canada" or the "Company") (TSX: ROOT), the premium outdoor lifestyle brand, today announced that, as a proud Canadian-born Company, it continues its more than four decades of supporting its local community, donating half-a-million dollars of products to frontline healthcare workers, locally manufacturing non-medical masks and donating medical-grade masks.
"Supporting the communities where we live, work and do business has been at the heart of what we do for more than four decades," said Meghan Roach, Interim Chief Executive officer. "In these unprecedented times, we are giving back in the best way we can, through the comfort of our products and by leveraging our Canadian design and manufacturing capabilities. We are proud to be doing our part to support the amazing Canadian frontline healthcare workers who are sacrificing so much and working tirelessly through the challenges of the COVID-19 pandemic."
Roots has donated $500,000 in products to be repurposed as scrubs at local Canadian medical facilities. In addition, the Company has worked with key partners to donate numerous "Comfort Kits" filled with Roots products to frontline healthcare workers.
To help preserve the supply of medical-grade face masks for healthcare workers, the Company launched a special initiative at its Toronto, Canada-based leather factory. Roots has repurposed the facility, in accordance with appropriate health and safety guidelines, to produce non-medical, washable and reusable face masks, all designed and made in Canada by Roots employees. The Company's first round of production sold out within hours. In further commitment to help offset shortages of face masks required within the medical community, through the purchase of Roots non-medical masks the Company is donating 3,000 medical-grade masks to local medical facilities.
About Roots
Established in 1973, Roots is a premium outdoor-lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products designed for life's everyday adventures, including: women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. As of April 29, 2020, we operated 114 corporate-retail stores in Canada, two corporate-retail stores in the United States, 115 partner-operated stores in Taiwan, 36 partner-operated stores in China, two partner-operated stores in Hong Kong and a global eCommerce platform, roots.com, Roots Corporation is a Canadian corporation doing business as "Roots" and "Roots Canada".
Forward-Looking Information
Certain information in this press release contains forward-looking information. This information is based on management's reasonable assumptions and beliefs in light of the information currently available to us and are made as of the date of this press release. Actual results and the timing of events may differ materially from those anticipated in the forward-looking information as a result of various factors. Information regarding our expectations of future results, performance, achievements, prospects or opportunities or the markets in which we operate is forward-looking information. Statements containing forward-looking information are not facts but instead represent management's expectations, estimates and projections regarding future events or circumstances. Many factors could cause our actual results, level of activity, performance or achievements or future events or developments to differ materially from those expressed or implied by the forward-looking statements.
See "Forward-Looking Information" and "Risk Factors" in the Company's current Annual Information Form for a discussion of the uncertainties, risks and assumptions associated with these statements. Readers are urged to consider the uncertainties, risks and assumptions carefully in evaluating the forward-looking information and are cautioned not to place undue reliance on such information. We have no intention and undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities law.
SOURCE Roots Corporation
Investor Relations: Kristen Davies, [email protected], 416-781-3574 Ext. 4116; Public Relations: Elyse Goody, [email protected], 416-781-3574 Ext. 4332
Share this article