Rudolph lights the way, but Mercedes-Benz will pull the sleigh at this year's Toronto Santa Claus Parade

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Mercedes-Benz Canada Inc.

Nov 03, 2017, 10:54 ET

TORONTO, Nov. 3, 2017  /CNW/ - On Dasher, on Dancer, on SUV drivers! When the 113th Santa Claus Parade delights crowds on November 19, Mercedes-Benz vehicles will play reindeer by pulling floats as the official automotive sponsor of the parade.

"We're honoured to be a part of this tradition that delights so many by bringing the magic of the holidays to life," said Virginie Aubert, Vice President of Marketing, Mercedes-Benz Canada. "Santa is obviously the star of this show, but we're thrilled that our three-pointed star will help pull his sleigh!"

Mercedes-Benz Canada will provide the Santa Claus Parade with a fleet of 30 grey, silver and – most fitting – "Polar White" GLE and GLS SUVs to pull the parade's festive floats along the route.

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the Mercedes-Benz and Mercedes-AMG passenger vehicles, Mercedes-Benz Vans and smart. Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,500 people in 21 locations across Canada. Through a nationwide network of 11 Mercedes-Benz owned retail operations and 48 authorized dealerships, Mercedes-Benz Canada sold 48,320 vehicles in 2016. This represents the best year ever for the company and has positioned Mercedes-Benz as the top luxury manufacturer in Canada for the third consecutive year.

Further information from Mercedes-Benz Canada is available at www.media.mercedes-benz.ca.

SOURCE Mercedes-Benz Canada Inc.

JoAnne Caza, 416-847-7550, [email protected]; Sinead Brown, 416-847-7588, [email protected]

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Mercedes-Benz Canada Inc.