Russia bans Canadian pork imports - Olymel will take necessary measures to reduce the impact

ST-HYACINTHE, QC, Aug. 7, 2014 /CNW Telbec/ - The Olymel executive has been informed of the Russian government's decision to ban pork imports for a one-year period in response to Canadian sanctions over the Ukraine crisis. The Russian market is the 2nd largest for Olymel this year. Frozen pork products for this market are made at plants in Vallée-Jonction in the Beauce region of Quebec and Red Deer, Alberta.

While it is powerless to change the decision by the Moscow regime, Olymel will make every effort to find other outlets for products that were destined for the Russian market in order to reduce the impact of this decision. Olymel does not yet have full information concerning the application of this measure, and is thus unable to assess the consequences.

About Olymel

Olymel is Canada's leader in the field of processing and distribution of pork and poultry meats. The company has made feeding the world its mission, which it pursues passionately with products of impeccable quality. In carrying out its mission every day, Olymel relies on its tradition of maintaining a strong link between farm and table, as well as on innovation and attention to customer and consumer needs. The company employs close to 10,000 persons, including more than 7,000 in Quebec, and has large facilities in Ontario, Alberta, New Brunswick and Saskatchewan. Olymel exports nearly a third of its total sales, mainly to the United States, Japan, Russia and Australia, as well as over 60 other countries. Its annual sales are on the order of 2.5 billion dollars. The company markets its products mainly under the Olymel, Lafleur and Flamingo brands.

For further information about the company, visit: www.olymel.ca

SOURCE: Olymel l.p.

Richard Vigneault, Corporate Communications, [phone], (450) 771- 0400