Russia's Number One Premium Vodka Arrives in Canada

Russian Standard Vodka - a new standard for Canadians

TORONTO , Nov. 19 /CNW/ - Russian Standard Vodka and Beam Global Canada are proud to announce that Russian Standard Vodka is now available in Canada . Made with 100% Russian ingredients and distilled and bottled in Russia , Russian Standard is the country's number one premium vodka - recognized throughout its homeland as the benchmark for traditional Russian vodka.

Russian Standard Vodka is based on the formula for vodka established for the Tsars in 1894 by famed Russian scientist Dmitri Mendeleev, inventor of the Periodic Table of Elements. Russian Standard is made with only the finest hand-selected Russian winter wheat from the Black Steppes of Russia and blended with the softest glacial waters from Lake Ladoga in Russia's frozen north. The liquid is four-times distilled and four-times filtered through birch charcoal at Russian Standard's $60MM state-of-art distillery in St. Petersburg . Centuries of tradition combined with modern technology result in Russian Standard's superbly smooth and pure taste, as well as the characteristic 'bread' flavour of traditional Russian vodka.

The authenticity of Russian Standard Vodka is evident as much by the liquid as by its thoughtfully designed bottle which reflects Russia's Imperial past and the culturally important place vodka holds in Russian life. The unique shape of the specially textured bottle is inspired by the 200-ton bell commissioned by Tsarina Anna I, which stands at the foot of the Ivan the Great Bell Tower at the Kremlin in Moscow . The inscription of Mendeleev's signature on the bottle further signifies Russian Standard's absolute authenticity.

Russian Standard is currently available in Ontario, Alberta, British Columbia, Saskatchewan, Manitoba, New Brunswick and Nova Scotia (suggested price for 750ml is $21-26), just in time for holiday entertaining and gifting.

    
    About Russian Standard Vodka
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Russian Standard Vodka is the global leader in authentic Russian premium vodka. The Russian Standard vodka portfolio dominates the premium segment in Russia with a 60 percent market share and sales of over 2.1million cases in 2008 in Russia and more than 70 export markets across Europe , the U.S. and Asia. Roustam Tariko, the founder of Russian Standard, introduced Russian Standard Vodka in 1998 as the first authentic Russian premium vodka. Russian Standard vodkas are made with only the finest Russian ingredients, conforming to the formula for vodka established in 1894 by famed Russian scientist Dmitri Mendeleev for Russia's Tsars. Two years after launch, sales of Russian Standard Vodka surpassed all imported premium vodkas on the Russian market, leading to broad international expansion and the launch of Russian Standard Platinum in 2001, IMPERIA Vodka, the company's luxury brand, in 2004, and Russian Standard Gold in 2008. For more information, please visit www.RussianStandardVodka.com

    
    About Beam Global Spirits & Wine
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Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Cruzan(R) Rum, EFFEN(R) Vodka, Teacher's(R) Scotch Whisky, and Knob Creek(R) Bourbon and distributor of Russian Standard vodka in Canada . Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com

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For further information: Media Contacts: Sherry Lawlor, LexPR Canada, [phone] x3366, [email protected]; Jessica Way (bilingual), LexPR Canada, [phone] x3363, [email protected]