Ryerson Students Evoke Holiday Magic with Downtown Yonge BIA Window
Wonderland Competition

- Photo/Video Op -

TORONTO, Nov. 3 /CNW/ - Nothing stirs city dwellers with the excitement of the holidays quite like the vibrancy and grandeur of decorated storefronts. The seasonal window displays fill busy downtown shoppers with holiday spirit, and this November, students from the Ted Rogers School of Retail Management at Ryerson University will compete for top prize in the Downtown Yonge BIA's Window Wonderland competition.

Presented by Moneris Solutions, Window Wonderland is part of Downtown Yonge BIA's Winter Magic event series and challenges teams of creative students to design holiday displays for 25 prominent downtown Toronto businesses with a budget of just $100 per window. During the busiest time of year for retail, storefronts in the high traffic downtown neighbourhood will be viewed by thousands. The pressure is on for 115 resourceful students to create eye-catching and original windows that reflect a 'Sparkle in the City' theme. Creations will be unveiled on Thursday, November 4th at 9:00am, when students will answer questions about their inspiration and explain why their window should be the winner.

Window displays will be featured by participating retailers throughout November, giving shoppers and passersby time to vote for their favourite at www.wintermagic.ca/windowwonderland or through the Winter Magic iPhone App available for download through the Apple Store. The winning window, as decided by an esteemed panel of judges, will be announced on Thursday, November 25th.

WHAT:	Ryerson Retail Management Students Present Window Wonderland
	Window Unveiling and Student Meet & Greet
WHO:	115 Ryerson Students and 25 Downtown Yonge Retailers
WHEN:	Thursday, November 4th, 9:00am - 10:00am
WHERE:	Start point: Fresh Start Coffee, 655 Bay Street - maps and refreshments provided.

About Winter Magic
A Downtown Yonge BIA initiative, Winter Magic is a free festival that spans the Downtown Yonge district and consists of a series of events and lighting installations throughout November and December. Entering its fourth year, Winter Magic presents a unique opportunity for Torontonians and tourists alike to experience the heart of the city and celebrate the holidays. Winter Magic events include: Window Wonderland; Buskertainment; Ice, Wine & Dine; Illuminite and Kidzfest.

About Downtown Yonge BIA
The Downtown Yonge Business Improvement Area (B.I.A) is the association of 2,000 businesses and property owners in downtown Toronto. Founded in 2001, the mandate is to revitalize and position Downtown Yonge as Canada's premier business, shopping and entertainment destination. For further information: www.downtownyonge.com

For further information:

Julia Harper
Idea Workshop
[email protected]
416-504-3977 x25
647-330-4706 (cell)