RYU Apparel Announces Appointment of Senior Vice President, Retail and Operations

VANCOUVER, March 15, 2017 /CNW/ - RYU Apparel Inc. ("RYU" or the "Company") (TSX VENTURE: RYU & Frankfurt Stock Exchange: RYA), a global, athletic tech-style apparel brand engineered for the fitness, training and performance of the multi-discipline athlete, is pleased to announce the appointment of Brett Pawson as the Company's Senior Vice President, Retail and Operations on March 1, 2017.

Mr. Pawson is an entrepreneur, executive and manager with over 15 years of sales and operations experience in the retail, consumer goods and wellness sectors. He has extensive experience in the athletic apparel space and his past experiences include successful franchise roles with lululemon athletica, The Body Shop and national distribution for pluggz Footwear. He was instrumental in establishing lululemon athletica in Saskatoon, Saskatchewan as one of the top performing stores in the company and creating many new programs for leadership development, community building, out of store events and sales performance. Mr. Pawson has a Bachelor of Commerce degree from the University of Saskatchewan.

In connection with Mr. Pawson's appointment, the Company entered into an executive employment agreement dated March 1, 2017 with Mr. Pawson, whereby, among other terms, the Company agreed that (i) it will pay Mr. Pawson a base salary of $125,000 per year, (ii) grant him 250,000 stock options, and (iii) Mr. Pawson will be eligible to participate in the Company's bonus and other incentive compensation plans and programs for the Company's senior employees.

For regular updates on RYU Apparel visit: http://ryu.com.

About RYU
RYU Apparel Inc. is tailored innovation for the urban athlete. Designed without compromise, RYU engineers apparel and accessories for the fitness and training of the multi-discipline athlete. Created for athletes by athletes, RYU exists to facilitate human performance. For more information, visit: http://ryu.com.

On Behalf of the Board

RYU APPAREL INC.
"Marcello Leone"
Marcello Leone, CEO, President and Chairman of the Board
Tel: [phone]

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE RYU Apparel Inc.

Investor Relations: Contact: Anna Brazier, Investor Relations, 1-844-535-2880, [email protected], www.ryu.com; For Media inquiries, contact: Katie Stevens, 778-686-0906, [email protected]