Sales for Mazda Canada Increase 7% in May 2012

-- Strong SUV Sales Contribute to Year Over Year Growth --

TORONTO, June 1, 2012 /CNW/ - Mazda Canada announced sales for May 2012 today, showing an increase of 7% over May 2011. A total of 7,067 vehicles were sold, bring the year-to-date total to 30,357, which represents a 9% growth over the previous year.

The Mazda3 compact sedan and hatchback led the way in May, with a total of 4,240 sales. Consumers love the fun-to-drive characteristics of the Mazda3, and the fuel-saving capability of the new SKYACTIV Technology available in the Mazda3 GS-SKY is a key factor for many consumers' purchase decisions.

"Smart consumers don't want to give up anything in their vehicles, and the Mazda3 with SKYACTIV Technology offers more for less," says David Klan, Senior Director, Sales, Marketing and Regional Operations at Mazda Canada. "SKYACTIV Technology in the Mazda3 gives you more power with reduced emissions and significantly better fuel economy, all while retaining that 'Zoom-Zoom' feeling that consumers have grown to love."

Mazda's CX line of SUVs continued to perform well in May, led by the all-new 2013 Mazda CX-5 compact crossover. With sales of 1,308 units, the CX-5 sales momentum shows no signs of letting up. Combined with sales of the sporty CX-7 and 7-passenger CX-9, SUV sales were up by an impressive 121% over May 2011.

May Highlights

• 2012 Mazda3 showed strong growth with 20% sales increase
• 2013 Mazda CX-5 continued strong sales with 1,308 units sold in May
• SUV line performed strongly, up 93% YTD
• Vehicles equipped with SKYACTIV Technology accounted for 46% of all Mazda sales in May
• MX-5 sales increased 67% over May 2011 and 46% YTD

		May 2012		May 2011		% Change		YTD 2012		YTD 2011		% Change
Mazda2		267		906		-70.5		2,721		3,961		-31.3
Mazda3		4,240		3,541		19.7		16,134		14,261		13.1
Mazda5		505		566		-10.8		2,508		3,135		-20.0
Mazda6		313		453		-30.9		1,168		1,645		-29.0
MX-5		85		51		66.7		331		227		45.8
RX-8		5		12		-58.3		30		45		-33.3
Mazda Passenger Car		5,415		5,529		-2.1		22,892		23,274		-1.6
CX-5		1,308		0		n.a.		4,632		0		n.a.
CX-7		278		349		-20.3		1,878		2,114		-11.2
CX-9		66		92		-28.3		511		481		6.2
Tribute		0		308		-100.0		444		1,276		-65.2
B-Series 4x2		0		0		n.a.		0		4		n.a.
B-Series 4x4		0		309		-100.0		0		657		-100.0
Mazda Light Truck		1,652		1,058		56.1		7,465		4,532		64.7
MAZDA TOTAL		7,067		6,587		7.3		30,357		27,806		9.2

Mazda Canada Inc. is responsible for the sales and marketing, customer service and parts support of Mazda vehicles in Canada. Headquartered in Richmond Hill, Ontario, Mazda Canada has a nationwide network of 165 dealerships. For additional information visit Mazda Canada's media website at www.media.mazda.ca 

 

Sandra Lemaitre, National Manager, Public Relations
[phone]; [email protected]