Salvation Army Research Finds Managing Limited Resources, Health Care Top Concerns Among Atlantic Canadians

2024 Canadian Poverty and Socioeconomic Analysis reveals growing demand for social services that enables The Salvation Army to better serve those in need.

HALIFAX, NS, Nov. 7, 2024 /CNW/ - New data from The Salvation Army reveals that while inflation and food affordability concerns have eased slightly, Atlantic Canadians are still focused on managing limited resources, healthcare and food related challenges as top concerns.

1 in 4 (24%) parents say they eat less so their children or family members could eat. (CNW Group/The Salvation Army Maritime Division)

The Salvation Army surveyed more than 1,500 Canadians to produce the 2024 Canadian Poverty and Socioeconomic Analysis to better understand their attitudes, behaviours and experiences on issues such as the availability of housing and food, general affordability and related health outcomes. As one of the largest non-governmental direct providers of social services in Canada, this data helps The Salvation Army to quantify the demand for ongoing social services provided and allows the organization to better serve those in need.

The research shows that Atlantic Canadians rank managing limited resources (68%), healthcare issues (62%) and food related challenges (51%) as top challenges they've faced in the past year. When asked what issues they were extremely concerned about, 53% say they are extremely concerned about the current cost of living and inflation (down 2 points from 2023, 4 points above national trend), 42% are extremely concerned about rising energy costs (down 2 points from 2023, 7 points above national trend), 35% are extremely concerned about rising interest rates (down 4 points from 2023, 7 points above national trend).

Nationally, the 2024 survey reveals a shift away from inflation to critical issues such as health care and homelessness.

• Health care ranks as the top concern, with 59% of Canadians listing it as a primary issue, followed closely by homelessness and housing insecurity at 44%.
• Although inflation has dropped to third spot, 36% of Canadians still feel its effects, and 27% are pessimistic about their personal finances for the next two years.

Rising Hardships for Many Canadians
Despite these shifting concerns, many Canadians continue to struggle with meeting their basic needs. More than half of those accessing food banks are using them for the first time —58% this year compared to 43% in 2023 — highlighting the growing financial strain many are experiencing.

Parents Bearing the Brunt of the Crisis
The report also highlights how parents are disproportionately affected by the current affordability crisis. Fifty-eight per cent of parents face food-related challenges, compared to 50% of Canadians overall, and many are shouldering a heavier burden when it comes to managing finances and keeping essential services active.

• 24% of parents reported cutting back on their own food consumption to ensure their children could eat.
• 15% of Canadians said they missed bill payments due to financial constraints, with the number rising to 22% among parents.
• 27% of Canadians polled lost access to services due to missed payments, compared to 37% of parents.

"We know that Canadians are still feeling the pressure, especially when it comes to their basic needs. Our role is to ensure that those who are struggling have access to the services and support they need," says Major Pam Goodyear, divisional secretary for public relations for The Salvation Army.

The Salvation Army: A Reliable Partner in Times of Need
As Canadians continue to deal with housing affordability, food security and health-care access, The Salvation Army continues to step up. "As long as these challenges persist, so will our commitment to providing hope and dignity to those in need," says Goodyear. The Salvation Army operates in more than 400 communities across Canada, ensuring that vital resources are available to those who need them most.

Survey Methodology: 
The study was conducted from September 6-12, 2024, among a nationally representative sample of 1,509 Canadians who are members of the online Angus Reid Forum, balanced and weighted on age, gender and region. Canadians living in Yukon, Northwest Territories and Nunavut were not included in the survey.  

About The Salvation Army:  

The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become one of the largest direct providers of social services in the country. The Salvation Army gives hope and support to vulnerable people in 400 communities across Canada and in more than 130 countries around the world. Its community and social service activities include: hunger relief for individuals and families through food banks and feeding programs; shelter for people experiencing homelessness and support for those needing housing; rehabilitation for those struggling with substance-use recovery; long-term care and palliative care; Christmas assistance such as food hampers and toys; after-school programs, camps and school nutrition programs for children and youth; and life-skills classes, such as budgeting, cooking for a family, and anger management. When you give to The Salvation Army, you are investing in the future of people in your community.  

News releases, articles and updated information can be found at www.SalvationArmy.ca.  

A list of regional media representatives can be found at:  

https://salvationarmy.ca/news-and-media/media-contacts/  

SOURCE The Salvation Army Maritime Division

For media inquiries please contact: Major Pam Goodyear, Divisional Secretary for Public Relations, 226-348-8173, [email protected], www.SalvationArmy.ca