Samsung Canada Keeps Canadians Connected with Athletes at the Sochi 2014 Olympic Winter Games

Digital Olympic Games Hub will host "Notes From Home" campaign, provide ongoing updates and behind the scenes access for Canadians

TORONTO, Feb. 12, 2014 /CNW/ - Samsung Canada, the official wireless communications platform of the Sochi 2014 Olympic Winter Games, today announced Samsung's Digital Olympic Games Hub for the Sochi 2014 Olympic Winter Games (www.samsung.com/bringithome) which will bring to life the over 7,000 Notes From Home collected from across the country.

The Hub aims to be the meeting place for Canadians looking for content on Canadian athletes during Sochi 2014, and will use their innovative Notes from Home submissions to help motivate athletes as they train and compete for medals in Sochi. The entire campaign is designed to allow Canadians to do more, play more and share more.

"The Olympic Winter Games are celebrated with pride in Canada like nowhere else around the globe," said Mark Childs, Chief Marketing Officer of Samsung Canada. "Regardless of the time zone difference between Canada and Russia, Canadians will be able to access the Samsung Digital Olympic Games Hub on their mobile devices around the clock to stay updated with exclusive behind the scenes access. We are creating a truly mobile Olympic experience that will bring the excitement of the Games in Sochi home to Canadians and in turn our energy to encourage our athletes to be at their best while they are away from home."

Notes From Home

As part of the Notes from Home program, Samsung Note 3s will be touring the country with Samsung brand ambassadors leading up to and during the Sochi 2014 Olympic Winter Games, allowing Canadians from all corners of our country to send personal messages to our athletes. Samsung ambassadors have already collected over 7,000 Notes from Canadians across the country. These Notes are available for all Canadians to read on the Digital Hub at www.samsung.com/bringithome.

Samsung has also created a digital experience that gathers Notes From Home to help unlock an exclusive recording of O Canada! The more Notes From Home that are produced by Canadians, the more of the national anthem will be released and available for download as a complimentary ring tone from Samsung.

Samsung Galaxy Team

Talented and experienced, Samsung is proud to partner with five top Canadian athletes. The athletes represent Canada in the most popular winter sports and are already household names in many parts of the country.

The Samsung Galaxy Team athletes are featured in a series of videos that encourage Canadians to send a Note From Home and inspire Canadian athletes to #BringItHome.

Steven Stamkos: http://youtu.be/CpYWs0gQjYg

Hayley Wickenheiser: http://youtu.be/eMEqGZBcHD8

Greg Westlake: http://youtu.be/FnwRWkujmlw

Marie-Eve Drolet & Michael Gilday: http://youtu.be/DmImcROe73w

Samsung Galaxy Team athletes are:

• Steven Stamkos, Men's Ice Hockey
• Hayley Wickenheiser, Women's Ice Hockey
• Greg Westlake, Men's Ice Sledge Hockey
• Marie-Eve Drolet, Women's Short Track Speed Skating
• Michael Gilday, Men's Short Track Speed Skating

Samsung Notes From Home TVC

Samsung Canada has produced an original TV commercial that features the Galaxy Team of athletes, the new Galaxy Note 3 and Galaxy S4 red edition. The commercial acts as a rallying cry for Canadian Olympic fans encouraging them to submit their own Notes From Home to inspire our athletes, a demonstration of how Samsung mobile technology is helping connect people throughout the Games.

Watch the English commercial: http://youtu.be/Uk1a1PUPq1c

Watch the French commercial: http://youtu.be/P1cRO86mYMY

Samsung Mobilers - Canadian Pride On Location

As an extension of the Notes from Home program, Samsung is rewarding two Canadians by providing them the opportunity to travel to Sochi and share their experience while they cheer on our athletes. The Samsung Mobilers Program will provide Canadians with a unique perspective on Sochi 2014 through exclusive and behind-the scenes content.

An Olympic sponsor since the Seoul 1988 Olympic Games and Worldwide Olympic Partner since the Nagano 1998 Olympic Winter Games, Samsung is committed to the Olympic Movement and supporting amateur sport. In Canada, Samsung is also a partner of the national short track speed skating program and Hockey Canada.

About Samsung Electronics Canada
Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine's 2013 Brands of the Year and Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286,000 people across 80 countries with annual sales of US$216.7 billion.

To discover more, please visit www.samsung.com.

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

About Samsung's Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service and interactive communications. Samsung hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung's commitment as a Worldwide Olympic Partner continues through to Rio 2016.

About Samsung's Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category. Starting with the Torino 2006 Paralympic Winter Games, Samsung has supported the Beijing 2008 Paralympic Games, the Vancouver 2010 Paralympic Winter Games, the London 2012 Paralympic Games and is proud to be an official partner of the Sochi 2014 Paralympic Winter Games. Samsung aims to make the Paralympic Games an event that reaches a wider audience around the world and to spread the excitement and inspiration of the Games through its wireless communication technologies.

SOURCE: Samsung Electronics Canada

Rob Hogan
North Strategic (for Samsung Canada)
647.404.4808
[email protected]