Samsung Canada launches world's thinnest premium laptop

New Series 9 serves passion for design and function with industry firsts

MISSISSAUGA, ON, June 13, 2012 /CNW/ - Samsung Electronics Canada today announced its new second-generation Series 9, the world's thinnest and most compact laptop. With 13.3-inch and 15-inch models and third-generation Intel® Core™ processor, the new Series 9 Ultrabook combines unique design and stellar performance to create a premium user experience.

"The Series 9 offers the wonderful combination of tons of features in a featherweight design," said Craig McLennan, Vice President of Consumer Electronics, Samsung Canada. "We know that a category of Canadians have a passion for premium design and function. Series 9 Ultrabook answers the call for a laptop with guts and beauty, which tucks under your arm with ease."

The Series 9 is Samsung's premium line up, including its thinnest and lightest laptops. The new Ultrabook sets the new industry standard for portability and performance. Weighing less than three pounds and only 0.6 inches deep, it does not require a compromise on features, boasting the world's fastest boot-up time of just 9.8 seconds and Batterylife Plus Technology offering up to 10 hours of operation.

Design

As the world's thinnest and most compact laptop, the new Series 9 features tailor-made engineering on super-slim components such as LCD panel, memory and fan. The new Series 9's refined aerodynamic shape and mineral matte-finished 100 per cent aluminum body all come together to form a sleek, stylish Ultrabook. Impossibly thin and equally light, the new Series 9 redefines luxury.

Technology

At the heart of the new Samsung Series 9 is a third-generation Intel® Core™ processor, which delivers unprecedented speed and performance. The new Core i7_3517UM and Core i5_3317UM chips create the most complete, no-compromise and more secure computing experience in one, sleek and portable device.

Built with a compact chassis, Maxscreen gives users an extra inch of screen on a relatively small notebook, and the Super Bright display features HD+, 400nit and is anti-reflective.

User Experience

The new Series 9 not only features stylish design and ground-breaking technology, but it also delivers smart usability, enhancing the user experience for consumers.  Its auto-sensing screen and keyboard automatically adjust to provide optimum brightness and the multi-touch clickpad allows for better control.  In addition, easy settings allow users to simply take control of their notebook and optimize performance.

Series 5 Ultra 13" and 14"

Available in 13" and 14", the Series 5 ULTRA reveals its performance through an Intel® Core™ i5-3317UM processor, up to 8GB memory, ExpressCache™ system. As a result, the Series 5 ULTRA is able to fast boot in just 20 seconds, wake up in two seconds, and allows web browsing that is twice as fast as the previous generation notebook PCs.

Performance would be nothing without enough space to store data. Due to the development of digital image devices and various media platforms, files are getting larger every day, increasing the need for bigger user storage. Despite the recent trend of cloud storage, local storage is still preferred among users on a daily basis. Not to compromise these needs the Series 5 ULTRA 14" offers up to 1TB ultra storage capacity ensuring that users never need to carry a peripheral storage device with them.

The performance has been further enhanced by the extended battery life. The Samsung Series 5 ULTRA delivers up to 6.4 hours of battery life on a single charge, to make sure users enjoy the ULTRA features throughout the day. The Samsung Battery Life Plus is a true anti-aging battery technology which keeps 80 per cent of the cell's original capacity in a life cycle lasting up to 1,500 charging cycles over three years. This ensures that the battery can last up to five times longer than other notebooks.

Series 5 17.3"

The Series 5 notebook features an Intel® Core™ i7-3610QM processor, which delivers unprecedented speed and performance.  Thanks to Intel® Hyper-Threading Technology, users can effortlessly multitask between applications, and Intel® Turbo Boost Technology 2.0.1 gives you an automatic burst of speed whenever you need it - making this a perfect laptop for users looking for a powerful, easily portable solution with a large screen.  The new processor, combined with 8GB of RAM and a 1TB HDD, provides the power users need to stay productive everywhere.

Series 7 CHRONOS 15.6"

Encased in a premium compact and light aluminum chassis, the high-performance multimedia-ready Series 7 CHRONOS 17 with Intel's 3rd generation Core i7 and ExpressCache™* represents the perfect desktop replacement. The innovative ExpressCache™ technology provides 8GB of flash memory on the motherboard, enabling a faster start-up as well as increasing the PC's overall performance; web browsing is two times faster (based on Microsoft Internet Explorer) while the device takes just two seconds to wake up.

About Samsung Electronics Canada

Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864).

Paul Cartwright
North Strategic for Samsung Canada
[email protected]
647-969-7285