Samsung Canada Unveils the Fashion-Forward GALAXY Alpha

Canadians can order the Samsung GALAXY Alpha starting today

MISSISSAUGA, ON, Sept. 8, 2014 /CNW/ - Samsung Canada, one of the leading suppliers of smartphones to Canadians, today unveiled the latest addition to its GALAXY lineup of devices, the Samsung GALAXY Alpha. Coming to Canadians first through Bell Mobility and Virgin Mobile (now available for order at bell.ca/alpha), the GALAXY Alpha is designed to make a bold statement with its ultra-slim and lightweight design, compact form, brushed aluminum frame and stunning 4.7" Super AMOLED display.

"The GALAXY Alpha represents a significant evolution of the GALAXY design, which makes it a very exciting device for us," said Paul Brannen, Executive Vice President, Mobile Solutions, Samsung Canada. "We know Canadians have always loved the GALAXY experience, so we are proud to demonstrate our ongoing commitment to meeting evolving consumer needs by also providing the refined and stylish form factor they are craving."

"Bell is proud to be first in Canada to offer the new GALAXY Alpha, which will enable customers to take full advantage of Bell's faster 4G LTE network," said Wade Oosterman, President of Bell Mobility. "With its large Super AMOLED screen and long battery life, Samsung's newest GALAXY is the perfect device to watch mobile TV at home or on the go."

The difference is in the design

• Make a statement: Built from leading-edge lightweight materials and constructed with a genuine brushed aluminum frame, the Samsung GALAXY Alpha is designed for the style-conscious consumers with an eye for design.
• Put it in your pocket: At less than 7 mm thick, the GALAXY Alpha is one of Samsung's slimmest devices ever.
• Use it with one hand: The GALAXY Alpha's uniquely compact construction provides consumers with reliable one-hand grip and control.

The full GALAXY experience

• Immerse yourself: With the 4.7" Super AMOLED screen, colours are richer, more vivid and more accurate. Photos look like professional prints and movies boast a cinema-like quality.
• Make it last longer: Ultra Power Saving Mode conserves battery life, helping consumers always stay connected by switching the display to black and white and retaining only necessary background applications such as calling and messaging¹.
• Take amazing pictures: The heavy-duty 12 MP rear camera gives consumers the power to capture their favourite moments. With Phase Detection for faster auto focus, and Selective Focus for more artistic shots, Canadians can snap epic images in an instant.
• Keep it private: The GALAXY Alpha comes with upgraded and personalized security technology. An intuitive finger scanner unlocks the device by reading the unique print, ensuring it only works when it's in the owner's hands. It also lets users log into a number of different websites and authenticate online purchases with the swipe of a finger².
• Track your fitness: From steps taken to calories burned, S Health provides real-time information to better measure the effectiveness of daily activity. And because users can easily sync it with the Gear 2, Gear 2 Neo or Gear Fit, they can create a fitness regimen that's with them wherever they go.

The GALAXY Alpha will be available in Charcoal Black, Dazzling White and Frosted Gold starting September 26 through Bell Mobility and Virgin Mobile, and in the coming months with additional carriers.

For more information or to order the GALAXY Alpha, please visit Bell.ca/Alpha.

Samsung Galaxy Alpha Product Specifications

Network	LTE Cat.4 (150/50Mbps)
Display	4.7" HD Super AMOLED (1280 x 720)
AP	Quad Core 2.5GHz
OS	Android 4.4.4 (KitKat)
Camera	12MP (rear) + 2.1MP (front)
Camera Features	Beauty Face, Dual Camera, HDR (High Dynamic Range), Panorama, Selective Focus, Shot & More, Virtual Tour
Video	UHD 4K (3840 x 2160) @30fps Video Codec : H.263, H.264(AVC), MPEG4, VC-1, Sorenson Spark, MP43, WMV7, WMV8, VP8 Video Format : MP4, M4V, 3GP, 3G2, WMV, ASF, AVI, FLV, MKV, WEBM
Audio	Audio Codec : MP3, AMR-NB, AMR-WB, AAC, AAC+, eAAC+, WMA, Vorbis, FLAC Audio Format : MP3, M4A, 3GA, AAC, OGG, OGA, WAV, WMA, AMR, AWB, FLAC, MID, MIDI, XMF, MXMF, IMY, RTTTL, RTX, OTA
Additional Features	Ultra Power Saving Mode Quick Connect Private Mode
Google Mobile Service	Chrome, Drive, Photos, Gmail, Google, Google+, Google Settings, Hangouts, Maps, Play Books, Play Games, Play Newsstand, Play Movie & TV, Play Music, Play Store, Voice Search, YouTube
Connectivity	WiFi: 802.11 a/b/g/n/ac HT80, MIMO(2x2) Bluetooth®: 4.0 BLE / ANT+ USB: USB 2.0 NFC
Sensor	Accelerometer, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor ,Gesture Sensor, Fingerprint Sensor, HR Sensor
Memory	RAM : 2GB Internal Memory : 32GB
Dimension	132.4 x 65.5 x 6.7 mm, 115g
Battery	1,860 mAh

¹Battery life will vary depending on power, application settings and other factors. The maximum capacity of the battery will decrease with time and use.

²Fingerprint scanner is only available on compatible websites.

About Samsung Electronics Canada
Samsung Electronics Canada is a global leader in technology, opening new possibilities for young minded consumers everywhere through innovation, stylish design and premium experiences. Through relentless innovation and discovery, Samsung is transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. As a result, Samsung has become a true leader in the technology industry. In 2013, Samsung was ranked #8 in the Interbrand 100 Best Global Brands while the Canadian arm was named as one of Strategy Magazine's 2013 Brands of the Year and Marketing Magazine's 2012 Top 10 Marketers of the Year in Canada. Globally, Samsung employs 286000 people across 80 countries with annual sales of US$216.7 billion.

To discover more, please visit www.samsung.com

Follow Samsung Canada at facebook.com/SamsungCanada or on Twitter @SamsungCanada

SOURCE: Samsung Electronics Canada

Kevin Galbraith, North Strategic for Samsung Canada, [email protected], 647-456-3786