Samsung Launches First HD Box and HD PVR in Partnership with Videotron

Samsung Set-Top Boxes Change the Way Videotron Customers Enjoy Home Entertainment

MISSISSAUGA, ON, March 27, 2012 /CNW/ - Samsung Canada, the No. 1 TV and mobile phone provider in Canada¹, announced today that they are enhancing the way Videotron customers watch TV with the launch of two new set top boxes - the Samsung HD box and the HD PVR. Both products will be available exclusively through Videotron, in support of their next generation illico digital TV service.

"We are very excited to enter the Canadian cable broadcasting market through illico TV new generation Service, the most advanced TV experience in Canada, provided by Videotron," said Paul Brannen, Vice President, Enterprise Business Group at Samsung Canada. "As an established leader in TVs and mobile devices, Samsung is focused on delivering premium and innovative products that enable Canadians to enjoy interactive home entertainment services team up with a telecommunications leader in Canada, Videotron."

The advanced features of Samsung set-top boxes provide illico customers with an enhanced multi-media experience, including high-definition video and functionality to record media for over 350 digital channels and practical interactive services to its customers. Samsung set-top boxes will be available throughout Videotron's retail network.

"Samsung consumers have told us that they want access to more content and a way to find it more easily," continued Brannen. "As a result, Samsung is focused on developing technologies that enable our customers to multitask - in their lives and through their devices."

"Samsung is known for their premium products and innovative services for consumers and were a natural fit to select as a set-top box provider for illico TV new generation," said Pierre Roy, Vice President, Engineering, Research and Development, Videotron. "As we looked to expand our Digital TV Service, it was a natural fit to work with Samsung as an established leader in TVs and mobile devices."

¹Number one mobile phone provider in Canada, according to IDC Canada's Mobile Tracker.

About Samsung Electronics

Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.

You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864).

About Videotron

(www.videotron.com), a wholly owned subsidiary of Quebecor Media Inc., is an integrated communications company engaged in cable television, interactive multimedia development, and Internet access, cable telephone and mobile telephone services. Videotron is a leader in new technologies with its interactive Digital TV service and its broadband network, which supports high-speed cable Internet access, analog and digital cable television, and other services. As of September 30, 2011, Videotron was serving 1,844,200 cable television customers, including 1,348,100 subscribers to its digital service. Videotron is also the Québec leader in high-speed Internet access, with 1,306,400 subscribers to its cable service as of September 30, 2011. As of the same date, Videotron had 258,100 subscriber connections to its mobile telephone service and was providing cable telephone service to 1,179,400 Québec households and organizations. For the seventh consecutive year, Videotron was named Québec's most respected telecommunications company by Les Affaires magazine, based on a Léger Marketing survey.

Brenna Eller  |  North Strategic
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