Samsung Mobile and Bell Mobility announce launch date and pricing for the
Samsung Galaxy S Vibrant Smartphone

Premium smartphone powered by Android 2.1 platform features plush 4-inch Super AMOLED touch screen and will operate on Canada's best network starting August 6

MISSISSAUGA and MONTRÉAL, Aug. 4 /CNW/ - Samsung Mobile and Bell Mobility today announced the Samsung Galaxy S Vibrant(TM) smartphone will launch on August 6. The Android(TM) 2.1-powered Samsung Galaxy S Vibrant will bring users a fully integrated entertainment, messaging and social networking device packaged in an alluring, streamlined design surrounding a high-performance Super AMOLED 4-inch display.

"The Samsung Galaxy S Vibrant truly offers users an unrivaled mobile experience," said Benjamin Lee, president, Samsung Electronics Canada. "From its unsurpassed Super AMOLED screen technology to its powerful processor, Social Hub capabilities and multimedia features, the Samsung Galaxy S Vibrant(TM) is truly making the smartphone brilliant."

"With its awesome display and lightning-fast processor, the Samsung Galaxy S Vibrant may be the best smartphone on the market today for watching TV, streaming video or enjoying any of the fast-growing number of Android applications available," said Wade Oosterman, president, Bell Mobility. "Because it operates on Canada's best network, we expect Bell Mobility clients to be thrilled with this exclusive addition to our growing Android portfolio."

Celebrating the Galaxy S

Tonight, Samsung Canada and one of the hottest independent bands in the country, Metric, are holding a pop-up, impromptu street concert in front of Union Station in downtown Toronto. The band will give Toronto music and mobile technology lovers an unrivalled 45-minute set of chart-topping hits that will rock the city core.

On August 6, Bell will give away 5 Samsung Galaxy S Vibrants each hour from 9 am until noon to shoppers at the Bell store at Yonge and Eglinton in Toronto - and one lucky store visitor will also win Lady Gaga tickets.

Additionally, clients nationwide outside Québec who purchase a Galaxy S Vibrant on launch day will automatically be entered for a chance to win one of three sets of tickets to see Lady Gaga in Edmonton or Vancouver - including round trip airfare and hotel.

Between August 6 and September 3, clients who buy a Galaxy S Vibrant will automatically be entered to win a 55-inch LED TV from Samsung.

The Samsung Galaxy S Vibrant features:

    
    -  The world's best screen: The 4-inch Super AMOLED provides users with
       unrivalled picture clarity - even in harsh lighting conditions and
       direct sunlight - to make playing games, viewing movies and photos
       clearer and less reflective. Thumb print smudges are a thing of the
       past thanks to anti-smudge technology.

    -  1GHz Processor: The powerful 1GHz processor allows users to surf, play
       and share with speed, keeping them fully connected anywhere and at
       anytime. Outfitted with 3D sound capabilities, users are offered
       surround-sound stereo quality - even when listening on hard-wired
       headphones.

    -  Social Hub: Simple, organized and integrated social networking thanks
       to automatic status updates, social network site content aggregation,
       real-time push notification and a customizable, threaded view of
       email, IM and SMS.

    -  Powered by Android 2.1: Access to more than 60,000 apps from Android
       Market as well as optimized speed, improved virtual keypad, additional
       home screens, and the full support of the Google Mobile Services
       including Google Search(TM), Google Maps(TM), Gmail(TM), YouTube(TM)
       and Google Talk(TM).

    -  Six-axis sensor: Combining the smartphone's accelerometer and
       gyroscope to provide a smooth, fluid gaming experience when the user
       is tilting the device up or down or panning the phone to the left or
       right. It also supports advanced touch screen gesture capabilities
       including multi-touch pinch, long tap and zoom and vertical and
       horizontal swiping for easier and quicker access to many applications.

    -  TouchWiz 3.0 user interface: A tactile, intuitive user experience that
       includes iconic new features such as motion UI, Smart Unlock and a
       customizable widget screen.

    -  All Share: Enables inter-device connectivity through the Digital
       Living Network Alliance (DLNA), allowing clients to send video content
       wirelessly to other DLNA-enabled devices, such as TV's, monitors and
       computers.

    -  Swype technology: Combined with a QWERTY keypad, users can input text
       faster and in a more intuitive way with one continuous finger motion
       across the screen keyboard.
    

The fully equipped Vibrant also features a 5 megapixel camera and HD video recorder, memory expandable up to 32 gigabytes. Operating on Bell's new HSPA+ high-speed wireless network, it features access to Bell Mobility services such as Mobile TV, radio, Video Call, GPS Navigator, Remote PVR, and more.

The Samsung Galaxy S Vibrant will be available August 6 for as little as $149.95 on a three year contract with a minimum $50 per month voice/data or combo plan or for $499.95 without a contract. For more information please visit Bell.ca/GalaxyS or www.samsung.com

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct to-home satellite television, Bell Home Phone local and long distance phone services, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the Exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada, Stars on Ice and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Diane Medeiros, APEX Public Relations, [phone] ext. 234, [email protected]; Julie Smithers, Bell Media Relations, [phone], [email protected]