Samsung Mobile Beefs-Up Touch Line with Forever

New touchscreen device offers premium features without premium price tag

MISSISSAUGA, ON, Dec. 1 /CNW/ - Samsung Mobile, the leading mobile phone brand in Canada , today announced the arrival of Forever, a premium touchscreen device offering users an instant connection to social networking, messaging and multimedia features.

The Forever features multiple messaging options such as Mobile Email, IM and MMS and comes equipped with a 2.0 megapixel camera with camcorder, perfect for capturing those spontaneous moments. Users experience a tactile response with haptic feedback and know when they accurately press a virtual button. The full virtual QWERTY keyboard, with sensitivity adjustment, is easy-to-use with clear letters, numbers and symbols.

"Forever is a great mobile companion for the design conscious consumer who wants a stylish device for snapping photos, watching videos, listening to music and, of course, staying in touch with their friends," said Paul Brannen , General Manager, Mobile Communications, Samsung Electronics Canada . "Forever is another great example of how Samsung Mobile is creating premium devices that offer big functionality and connectivity without a big price tag."

The Forever is designed for the customer who desires an enhanced and convenient multimedia experience without paying extra for features that won't be used. Boasting a large display at 3.0 inches, the Forever offers larger icons and a simpler structure, making navigation a snap. The device's innovative TouchWiz 1.5 touch-optimized User Interface ensures convenient, high-speed multi-tasking and users can customize their home screen with downloadable drag and drop widgets.

The Samsung Forever offers a wide range of multimedia features:

    
    -  3-inch full touch screen (resolution of 240 x 400)
    -  Touch screen with Samsung's TouchWIZ user interface
    -  Landscape QWERTY keypad
    -  2.0 megapixel camera with digital zoom and video capabilities
    -  Up to 32GB with a microSD card
    -  Full HTML browsing
    -  Stereo Bluetooth
    -  GPS
    -  Mobile email/IM/MMS

    Availability and Pricing
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The Samsung Forever currently sells for $79.99 based on any three-year activation on a Voice plan. It is available for purchase at Rogers Wireless dealers and retail locations across Canada or online at www.rogers.com.

About Samsung Electronics Canada Inc.

Samsung Electronics Canada , Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products. SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value.

Samsung has been a global TOP sponsor of the Olympic Games since 1998 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada . Samsung is also a proud sponsor of Hockey Canada and the Toronto Football Club.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

For further information: Brock Penner, APEX Public Relations, Phone: [phone] ext. 226, E-Mail: [email protected]