Samsung Mobile launches Eco-Friendly Reclaim(TM) exclusively with Bell
Mobility

    
    Wireless device combines environmentally sound characteristics with the
    latest technology to help Canadians stay environmentally friendly and
    connected
    

MISSISSAUGA, ON, Sept. 18 /CNW/ - Samsung Electronics Canada and Bell Mobility are helping Canadians go green while staying connected with the launch of the Samsung Reclaim(TM), the first full QWERTY, feature-rich mobile device available in Canada designed with environmentally-responsible components, a bio-plastic casing and fully recyclable packaging. Made from 80 per cent recyclable materials, Samsung Reclaim offers environmentally conscious consumers a perfect blend of responsibility without sacrificing the latest in network speeds and must-have features.

"Samsung is committed to developing environmentally friendly technology that delivers on functionality and style," said Paul Brannen , General Manager, Mobile Communications, Samsung Electronics Canada . "The Reclaim is the latest example of that commitment, as it provides consumers with a feature-rich messaging device that is not only eco-centric, but also powerful, stylish and easy to use."

"We know our clients, now more than ever, are purchasing environmentally friendly products. This is why I'm especially pleased to add the eco-friendly Samsung Reclaim to what is already Canada's largest portfolio of full QWERTY messaging devices," said Adel Bazerghi, Senior Vice President of Products at Bell Mobility. "Bell's exclusive launch of the Reclaim underscores two of our key commitments: environmental leadership and offering clients an industry leading product line up."

An eco-friendly overachiever, Samsung Reclaim is designed with environmentally-responsible components and fully recyclable packaging, making it the perfect wireless handset for the eco-conscious consumer.

    
    -   Its bio-plastic material makes up 40 per cent of the Reclaim's outer
        casing. Samsung Reclaim is free of polyvinyl chloride (PVC),
        phthalates, and nearly free of brominated flame retardants (BFR):
        three materials commonly targeted on green electronics guidelines.
    -   100 per cent of packaging is fully recyclable.
    -   The outer packaging and the phone tray inside the box are made from
        70 per cent recycled materials. The images and text on the box as
        well as the phone warranty information are printed with soy-based
        ink.
    -   The charger is Energy Star approved, consuming 12 times less power
        than the Energy Star standard for standby power consumption and is
        equipped with a visible notification to alert the user to unplug the
        handset once it's fully charged.

    Consumers don't have to sacrifice the latest in technology to be
environmentally friendly with the Reclaim. The stylish, full-featured phone
offers:

    -   A slide-out full QWERTY keyboard makes it easy to send and receive
        high speed text and multimedia messages as well as email;
    -   2 megapixel camera with 3x digital zoom and camcorder;
    -   Advanced stereo Bluetooth(R) 2.0;
    -   Expandable memory storage up to 32GB;
    -   An integrated HTML web browser;
    -   GPS Nav;
    -   Full Track Music, Live TV and SIRIUS Satellite Radio; and
    -   Two colour options - Earth Green and Ocean Blue
    

Please visit Bell.ca/Reclaim for more details.

Samsung Reclaim, available exclusively to Bell Mobility clients, starts for as little as $49.95 on a three-year contract or for $219.95 without a contract.

SAMSUNG'S CONTINUED COMMITMENT

Reclaim is Samsung's latest contribution toward its commitment to the environment. Samsung Electronics Co. was recently named as the second highest rated company in Greenpeace International's Guide to Greener Electronics scorecard. The research rates electronics manufacturers on reducing the climate impacts of products and operations, responsible recycling and takeback of unwanted electronics and the elimination of toxic materials from the products themselves.

Samsung recently adopted a new green management initiative with comprehensive goals intended to make Samsung a leading eco-friendly company by 2013. The "Eco-Management 2013" plan includes commitments to:

    
    -   Reduce greenhouse gas emissions normalized by sales* from
        manufacturing facilities by 50 percent and cut total indirect
        greenhouse gas emissions from all products by 84 million tons;
    -   Ensure 100 percent of Samsung's products are eco-friendly and exceed
        global eco-mark standards; and
    -   Invest $4.3 billion in various eco-management initiatives and enhance
        green partnerships with suppliers and partners.
    

The Samsung Recycling Direct program provides convenience for consumers to responsibly recycle their consumer electronics, including mobile phones, televisions, cameras, VCRs, computers and monitors. The 24 collex drop-off locations across Canada are maintained by Samsung's recycling partner, Global Electric Electronic Processing (GEEP). GEEP is obligated under the program to not incinerate, send to solid waste landfill, or export toxic waste (defined in a manner consistent with the commonly accepted definition of hazardous electronic waste) to developing countries.

Samsung also unveiled www.samsung.com/green, a new microsite where additional information on this program can be found. Consumers who visit the site can learn about the various recycling collection sites in Canada , how Samsung recycles e-waste and learn more about the company's eco-friendly product offering.

BELL'S ENVIRONMENTAL COMMITMENT

Bell has been a leader in environmental management since it began to develop a systematic approach to environmental issues and opportunities in 1993. This leadership commitment was recognized earlier this year when Bell became the first and only Canadian telecom company to obtain ISO 14001 certification for its environmental management system.

Awarded by BSI Management System, one of the world's largest certification bodies, the ISO 14001 certification covers all of Bell's business lines, including enterprise and other business services, wireless, digital television, Internet and home phone products and services, and all related administrative functions.

The Bell Blue Box program (Bell.ca/recycle) accepts mobile devices, batteries and accessories at any of our authorized dealers and ensures recovery of up to 97% of materials. Bell donates a dollar to World Wildlife Fund Canada for each device collected. In 2008, Bell was recognized as an industry leader and received a Prix Phénix for the program which has seen more than 625,000 mobile devices and more than 90 metric tons of batteries and accessories diverted from landfill, incineration or export to developing countries.

    
    Other highlight environmental achievements from Bell include:

    -   A close to 12 per cent reduction in green house gas emissions since
        2003.
    -   Bell's three new campuses in Montréal, Mississauga and Calgary were
        built according to LEED (Leadership in Energy and Environmental
        Design) classification standards for sustainable buildings.
    -   More than 1.7 million Bell clients have adopted e-billing, which
        contributes to saving more than 12,000 trees every year.
    -   Employees and clients held more than three million teleconferences in
        2008, saving greenhouse gas emissions equal to 180,000 mid-size cars.
    

About Samsung Electronics Canada Inc.

Samsung Electronics Canada , Inc. (SECA), a wholly owned subsidiary of Samsung Electronics Co., markets a broad range of award-winning digital consumer electronics, information systems, telecommunications and home appliance products.

SECA upholds Samsung's mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. The company oversees the Canadian operations of Samsung's consumer electronics and home appliance division, as well as its wireless terminals and information technology division.

Samsung has been a global TOP sponsor of the Olympic Games since 1997 and has been a presenting sponsor of the Olympic Torch Relay from 2004 to 2008. Also through Samsung's Four Seasons of Hope charity, Samsung helps athletes and celebrities raise funds for their respective charities, including the Wayne Gretzky Foundation in Canada . Samsung is also a proud sponsor of Hockey Canada , Stars on Ice, Toronto Football Club and is the official HDTV sponsor of the NFL.

For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more information, please visit www.samsung.com.

About Bell

Bell is Canada's largest communications company, providing consumers and business with solutions to all their communications needs, including Bell Mobility wireless, high-speed Bell Internet, Bell TV direct-to-home satellite television, Bell Home phone local and long distance, and IP-broadband and information and communications technology (ICT) services. Bell is proud to be a Premier National Partner and the exclusive Telecommunications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games.

Bell is wholly owned by BCE Inc. (TSX, NYSE: BCE). For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For further information: Matt Duffin, APEX Public Relations, [phone] ext. 237, [email protected] or Julie Smithers, Bell Media Relations, [phone], [email protected]