ScanScout Signs Ideon Media to Exclusive Canadian Representation Agreement

TORONTO, Sept. 15 /CNW/ - Online video advertising company ScanScout, the leading in-stream video advertising network in North America, (www.scanscout.com) and Ideon Media, one of Canada's largest premium online advertising networks, have signed an exclusive Canadian representation agreement, both companies announced today.  

"We were very selective about establishing a relationship with a video advertising network, since many are so similar," said Kevin Bartus, President of Ideon. "ScanScout is the only video advertising network that can filter and target video ads at the stream level - meaning that the premium brands that we work with don't have to worry about having their ads show up next to violent or sexual-oriented videos, which can show up on even the most premium publishing sites."

ScanScout serves more than 25 million monthly video streams into Canada, a number that is expected to double annually, as Ideon adds more Canadian publishers to the list. ScanScout's video advertising network features unmatched stream-level targeting and optimization, as well as the scale across large premium publishers to enable major pre-roll and overlay campaigns.

"Ideon Media is a perfect fit for our brand-safe capabilities," said Jason Krebs, ScanScout executive vice president. "We have had enormous interest from Canadian brands who seek to leverage online video but have been unable to ensure that each video adjacent to their creative is appropriate for their message.  Ideon is the only Canadian representation firm that we felt truly understands how to handle premium advertising brands in the online video environment." ScanScout video campaigns routinely include interactive pre-roll and overlay ad units among their creative types. The ScanScout platform's flexibility is often cited as one of the reasons for its popularity among agencies and marketers.

Canadian spending in online video advertising has been growing by over 30% each year, but has often been limited by the lack of inventory available to Canadian advertisers. The availability of the ScanScout network in Canada changes this in ways that will excite premium advertisers seeking to reach Canadian audiences.

About ScanScout

ScanScout, the leading in-stream video advertising provider, connects advertisers and consumers while maximizing brand impact and delivering unmatched transparency and measurability. Partners include more than 1,000 premium and niche sites like Warner Brothers, NBC, RealNetworks and Fox News. For more information, please visit: www.scanscout.com.

About Ideon Media

Ideon Media is one of Canada's largest premium online advertising networks, led by wholly-owned 29Secrets.com, and including leading cooking, parenting, celebrity and wedding websites. 

For further information:

Ideon Media: Kevin Bartus, [email protected] ; Amanda Virtanen, Cohn & Wolfe, Email:  [email protected]

ScanScout, Mark Naples, 646.265.7372 [email protected]