Schneiders® and Villaggio® Love the Toronto Blue Jays™!

TORONTO, May 15, 2013 /CNW/ - Maple Leaf Foods is proud to announce the Company has been selected as the official provider of hot dogs, sausages and sausage buns to the Toronto Blue Jays™.

The partnership positions Maple Leaf as the exclusive supplier of hot dogs, sausages and sausage buns, which will be sold under the Schneiders and Villaggio brands, throughout the Rogers Centre during Blue Jays games, concerts and other events at the stadium. The partnership also provides Maple Leaf with high-visibility Schneiders and Villaggio branding opportunities at Rogers Centre.

"By partnering with the Toronto Blue Jays™, we have the exclusive opportunity to profile our Schneiders and Villaggio products and brands to important consumer markets during the peak season for hot dogs and sausages," said Stephen Graham, Chief Marketing Officer, Maple Leaf Foods. "We are confident our partnership will drive significant brand excitement among consumers and encourage strong sales throughout the spring and summer months. Enjoying a baseball game with a delicious hot dog or sausage is a tradition for almost every baseball fan and we are excited to be the exclusive provider for the Toronto Blue Jays™."

Maple Leaf's partnership includes prominent broadcast signage behind home plate during all regular season home games, in-stadium advertising elements, concession rights including hot dog sleeve brand placement and Toronto Blue Jays™ branding opportunities on Schneiders and Villaggio products sold in retail stores across Canada. The agreement also provides Schneiders and Villaggio with digital advertising on bluejays.com and brand mentions during national Blue Jays' national radio broadcasts.

Maple Leaf Foods Inc. is a leading food company, headquartered in Toronto, Canada. The Company employs approximately 19,500 people at its operations across Canada and in the United States, the United Kingdom and Asia. The Company had sales of $4.9 billion in 2012.

SOURCE: Maple Leaf Foods Inc.

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