Scion announces September 2010 arrival in Canada for the youth trend-setting
brand

    
    45 SCION dealers part of initial launch of the urban savvy car brand in
    Canada
    
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<p><location>TORONTO</location>, <chron>Oct. 29</chron> /CNW/ - Announced at a luncheon in St. Catharine's today, SCION the automotive brand that maximizes personal expression will bust the performance and style conventions when it arrives at 45 SCION Dealers in <location>Montreal</location>, <location>Toronto</location> and <location>Vancouver</location> in September, 2010.</p>
<p>At a Toyota dealer meeting in 2008, it was announced that SCION would be coming to <location>Canada</location>. Dealers were very excited about the possibility of adding SCION to their showrooms. All the while, Canadian enthusiasts were able to get a taste of the new brand with interactive concept vehicle displays and give-aways at auto shows in <location>Montreal</location>, <location>Toronto</location> and <location>Vancouver</location>.</p>
<p>"This is a great time to launch SCION in <location>Canada</location>," said <person>Larry Hutchinson</person>, Director of SCION in <location>Canada</location>. "As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy SCION brand will be there to fulfill that need."</p>
<p>Built upon a "store within a store" format the initial 45 dealers for <location>Canada</location> include 18 in <location>Montreal</location>, 20 in <location>Toronto</location> and 7 in <location>Vancouver</location>. These dealers were chosen for both their location and the ability to address and anticipate the needs of the growing youth market. Dealer locations are centred in and around urban areas with above average youth populations. Each dealer is already redefining their style to prepare for SCION entering their showrooms.</p>
<p>"The next generation of young car buyers is carving its own unique social and cultural experiences, and SCION dealers will be part of their lifestyle," Hutchinson continued. "We are very excited to announce the 45 SCION dealers for <location>Canada</location> are already preparing for an edgy new car lineup and a whole new demographic of drivers."</p>
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    SCION will come to Canada with three vehicles:

    -  The SCION tC compact sport coupe combines style and fun topped with a
       remarkable panorama moon roof;

    -  The SCION xD blends personality in a subcompact five-door hatchback;

    -  The SCION xB compact five-door hatchback delivers astounding
       spaciousness wrapped in a cubic cladding that's game for urban
       adventure.
    
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<p>SCION is not only fuel efficient and stylish, it is all about personalization. Upgrades and accessories can be added to any SCION, from unique wheels, to shift knobs and sport pedals to satellite radio systems and a broad selection of TRD (Toyota Racing Development) performance enhancements. Every SCION's safety system currently includes front dual-stage airbags, front seat mounted side airbags, front and rear side curtain airbags, three-point lap and shoulder belts for all occupants.</p>
<p>There will be more to see and hear from SCION throughout 2010, including the introduction of the lineup throughout the 2010 auto show season and sneak peek events that target the youth demographic and trend-setters. To keep on top of what is to come on SCION, Canadians can visit <a href="http://www.scionnation.ca">www.scionnation.ca</a>.</p>
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<p>* See attached SCION dealer list</p>
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    SCION DEALER LIST - October 29, 2009

    Montreal               Toronto                   Vancouver

    Houle Toyota           Wietzes Toyota            OpenRoad Port Moody
    Chambly Toyota         Oakville Toyota           Jim Pattison North Shore
    Chomedey Toyota        Don Valley North Toyota   Jim Pattison Surrey
    Spinelli Point         Attrell Toyota            Langley Toyota
     Claire Toyota         Scarborough Toyota        OpenRoad Richmond
    Brossard Toyota        Mississauga Toyota        Valley Toyota
    Duval Toyota           Markville Toyota          Jim Pattison Downtown
    Gabriel Toyota         Northwest Toyota
    Chateauguay Toyota     Aurora Toyota
    Toyota Montreal Nord   Whitby Toyota
    Chasse Toyota          Burlington Toyota
    Ste-Therese Toyota     Yorkdale Toyota
    Toyota Candiac         Milton Toyota
    Vimont Toyota          Woodbine Toyota
    Toyota St-Leonard      Maple Toyota
    Longueuil Toyota       Meadowvale Toyota
    Repentigny Toyota      Brimell Toyota
    Toyota President       Woodbridge Toyota
    Woodland Toyota        Toyota on Front
                           Erin Park Toyota
    

For further information: For images and more details, visit http://media.scion.ca.