Score Media announces partnership with William Hill

- UK-based users of ScoreMobile FC app now able to bet in real time at the touch of a button -

LONDON, May 1, 2012 /CNW/ - Score Media Inc. (TSX: SCR) today announces a partnership with William Hill, allowing UK-based users of its ScoreMobile FC app to bet on live football matches at the touch of a button. 

The partnership with the UK's leading sports betting and gaming provider enables users of ScoreMobile FC to place bets with their iPhone, BlackBerry or Windows smartphones via their williamhill.com account. 

Users can keep up-to-date with all the latest live football events on the ScoreMobile FC app and then place a bet on their selection via the integrated William Hill mobile tab.

"The ScoreMobile FC app allows our users to keep right up-to-date with the scores in more than 100 leagues across the globe - and now they can place a seamless bet via the UK's number one bookmaker, William Hill," said Benjie Levy, Executive Vice President and Chief Operating Officer of Score Media Inc. "We're really excited about this new partnership - and we believe the integration of betting into our app makes ScoreMobile FC a must have for all football fans across the UK." 

The free app from the makers of ScoreMobile, a leading free sports app worldwide, offers detailed football coverage covering leagues and cup competitions from across the globe. It is one of three mobile apps from Score Media Inc, with ScoreMobile FC, ScoreMobile and SportsTap receiving 3.6 million combined unique visitors every month.

David Bazak from William Hill added: "We're delighted to be partnering with ScoreMobile FC, an innovative product with huge relevance for our own customer base. Being able to stay up-to-date with the latest news, statistics and scores is crucial during live in-play betting, which makes ScoreMobile FC a perfect companion for William Hill and our customers."

The betting feature is available only to UK-based users of ScoreMobile FC on iPhone and BlackBerry now, with Windows Phone coming soon. ScoreMobile FC can be downloaded from the Apple iTunes App Store, BlackBerry App World and Windows Phone Marketplace or visit www.scoremobile.com for more information. 

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About Score Media Inc.
Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.

About William Hill
William Hill, The Home of Betting, is one of the world's leading betting and gaming companies, employing more than 15,000 people. Founded in 1934, it is now the UK's largest bookmaker with over 2,370 licensed betting offices (LBOs) that provide betting opportunities on a wide range of sporting and non-sporting events, gaming on machines and numbers-based products including lotteries. William Hill Online (www.williamhill.com) is one of Europe's leading online betting and gaming businesses, providing customers with the opportunity to access William Hill's products online, through their mobile, by telephone and by text services. William Hill PLC is listed on the London Stock Exchange and generates revenues of over £1.1bn a year.

Image with caption: "BlackBerry version of ScoreMobile FC with "bet now" function. (CNW Group/Score Media Inc.)". Image available at: http://photos.newswire.ca/images/download/20120501_C2726_PHOTO_EN_12928.jpg

James Bigg
Community PR Supervisor
Score Media Inc.
416-977-6787 x2366
[email protected]

Tony Kenny
Head of International & On-line PR
T: 020 8918 3627
M: 07714138698
E: [email protected]