ScoreMobile® Now Takes You Even Closer to the Action

Host of new upgrades makes leading free sports app the perfect fit for basketball fans

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TORONTO, March 15, 2012 /CNW/ - Basketball fans can now get even closer to the action after Score Media Inc. (TSX: SCR) released a host of upgrades to its popular ScoreMobile iPhone app in time for an exciting month of college basketball.

With more than 3.6 million unique users every month, ScoreMobile is already considered one of the leading free sports apps in the world.

And now the best sports app just got even better, with iPhone users able to access a host of new features to follow college basketball's premier tournament this month, including:

• Tournament Bracket - a new scrollable/swipe-able bracket that will keep you up-to-date with all the action throughout each round of the tournament.
• Key Upset Alerts - In addition to the usual alerts for game start, half time and close game, there will also be push alerts when a lower-ranked team is ahead of a higher-ranked team at halftime, with 5:00 left in the game or at the end of the game. If there's an upset that's in the making, ScoreMobile will let users know!

The app is also a dream for fantasy team coaches everywhere, thanks to the new "Player Card Profile" feature which carries all the recent news articles from Rotowire about their featured stars, keeping them on top of the latest injury and selection news.

Benjie Levy, Executive Vice President and Chief Operating Officer for Score Media Inc, said: "ScoreMobile was already a must-have app for sports fans, but these upgrades make it even more indispensable during what promises to be a thrilling month for basketball fans."

Download ScoreMobile from the Apple iTunes App Store or visit www.scoremobile.com to find out more. ScoreMobile is also available for BlackBerry, Android and Windows mobile devices, as well as iPad, PlayBook and Windows Slate.

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About Score Media Inc.

Score Media is a media company committed to delivering interactive and authentic sports entertainment.  Score Media's primary asset, theScore Television Network ("theScore"), is a national specialty television service providing sports news, information, highlights and live event programming in more than 6.8 million homes across Canada.  The Company's digital media assets include theScore.com and the industry leading mobile sports applications ScoreMobile, ScoreMobile FC and SportsTap which reach over three million unique users per month.  Growing from a team of 60 in 1997 to over 290 employees in 2012, Score Media is a revolutionizing interactive media company.

Forward-Looking Statements

Certain statements made in this news release constitute forward-looking statements. When used in this news release, the words "anticipate," "believe," "plan," "estimate," "expect," "intend," "will," "may" and "should" and similar expressions, as they relate to Score Media or its management, are intended to identify forward-looking statements. These forward-looking statements are not historical facts but reflect Score Media's current expectations concerning future results and events, and relate to, among other things, anticipated financial performance, business prospects, strategies, regulatory developments, new services, market forces, commitments and technological developments. By its nature, such forward-looking information is subject to various risks and uncertainties, including risks related to the nature of the specialty service television industry, the regulatory environment, the dependence of Score Media on broadcast distribution undertakings, programming and production costs, general economic conditions, reliance on key personnel, management of growth, competition, Canadian ownership restrictions, Score Media's concentrated shareholder base and others including those discussed in Score Media's annual information form filed with applicable securities regulators and available on the SEDAR website (www.sedar.com), which could cause Score Media's actual results and experience to differ materially from the anticipated results or other expectations expressed in this news release.  Readers are cautioned not to place undue reliance on this forward-looking information, and Score Media disclaims any intention or obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise unless required to do so by applicable law.

James Bigg
Community PR Supervisor
Score Media Inc.
416-977-6787 x2366
[email protected]