ScreenScape appoints Rob Binns Chief Financial Officer

Former Genzyme, Diagnostic Chemicals, and iWave executive takes up key

post as growth accelerates

OAKVILLE, ON and CHARLOTTETOWN, PE, Oct. 29 /CNW/ - ScreenScape Networks Inc., the leader in Venue Networking, today announced that it has appointed Rob Binns , CA as its Chief Financial Officer (CFO). An alumnus of Acadia University, Binns brings with him 15 years experience in executive management, financial planning, and budget management functions, having held senior level positions at Genzyme, Diagnostic Chemicals, and iWave.

"In Rob we have hired a CFO with the skill and experience necessary to strengthen the company through our current growth phase." said Kevin Dwyer , ScreenScape President and CEO. "Rob has a deep understanding of financial management, with leadership experience inside both private and public companies. By bringing his expertise to ScreenScape he will help us to capitalize our business to take full advantage of our leadership in this new and exciting market."

Mark Hemphill , ScreenScape Founder and Chief Product Officer added, "Drawing upon a clear technological advantage, ScreenScape has rapidly distinguished itself in the marketplace. Recruiting a top talent in the role of CFO is a key next step for us and we certainly have done that in bringing Rob on board. Rob will take the lead in our financial matters and work closely with myself and Kevin to establish the key metrics and operational procedures that will continue to guide us."

Binns describes the ScreenScape opportunity: "I am thrilled to be joining Kevin, Mark and the rest of the ScreenScape team as the company accelerates through its growth phase. It is clear to me that ScreenScape represents the future of retail marketing and I am looking forward to joining a team that is already so deep both in technical and business leadership."

About ScreenScape

ScreenScape is an Internet Service and Community that offers a smarter, simpler and more cost-effective way to use screen displays in your venue. ScreenScape uses Internetworking principles and social media techniques to build collaborative marketing networks. Compared to traditional Digital Signage and Digital Out-of-Home (DOOH) advertising technologies these networks of interlinking screen displays offer new opportunities for collaboration and commerce at dramatically reduced costs.

For further information: Lorrie Jollimore, ScreenScape Networks Inc., [phone], [email protected], http://www.screenscape.net