TORONTO, Oct. 11, 2024 /CNW/ - Seaford Pharmaceuticals is excited to unveil its new national initiative, the "Iron Will" campaign, designed to raise awareness about iron deficiency (ID) and iron deficiency anemia (IDA), which affects millions of Canadians. The campaign focuses on educating Canadians about the critical role of iron in overall health, providing practical solutions to combat iron deficiency —especially in vulnerable groups —and inspiring others to take action, for themselves and for those facing this challenge alone.
Iron Will give you extra lift visual (CNW Group/Seaford Pharmaceuticals Inc.)
Iron Will help you rise above fatigue visual (CNW Group/Seaford Pharmaceuticals Inc.)
Iron Will energize your journey visual (CNW Group/Seaford Pharmaceuticals Inc.)
The "Iron Will"campaign highlights the importance of maintaining healthy iron levels for people of all ages, with special emphasis on women, athletes, pregnant women, seniors, and those with chronic health conditions such as inflammatory bowel disease (IBD) and chronic kidney disease (CKD). Iron deficiency, often underdiagnosed, can lead to a range of symptoms including fatigue, reduced cognitive function, and compromised physical ability, all of which significantly impact day-to-day life.
"Leading and crafting the 'Iron Will' awareness campaign was more than just a marketing initiative—it was a personal journey to bring my vision to life. My goal is to inspire Canadians affected by iron deficiency to advocate for themselves and others suffering from this condition. This campaign highlights a widespread yet often overlooked issue, helping people recognize that symptoms they may attribute to daily stress could be linked to iron deficiency. We are committed to ensuring Canadians understand the vital role iron plays in maintaining their energy, focus, and overall well-being." said Paola Jiménez Pavez, Marketing Manager at Seaford Pharmaceuticals.
Campaign Slogan & Activities:
The slogans "Iron Will give you extra lift", "Iron will help you rise above fatigue" and "Iron will energize your journey" will be featured throughout the campaign, emphasizing the importance of addressing iron deficiency to improve energy levels and quality of life. The campaign will include interactive social media engagement, influencer collaborations, and community events to further spread awareness.
Campaign Highlights:
Targeted Outreach: Focused efforts will be made to reach at-risk populations, including pregnant individuals, teenagers, seniors, athletes, and those with chronic conditions. Customized content will address the unique needs of these groups, offering advice on iron-rich diets, lifestyle changes, and the benefits of supplementation.
Public Education and Resources: The campaign will provide Canadians with comprehensive information through social media content, brochures, and infographics. Topics will include identifying the early signs of iron deficiency, understanding the effects of low iron levels, and learning how iron supplements can help address this deficiency.
Partnerships with Experts: Seaford Pharmaceuticals is collaborating with top healthcare professionals, to produce expert-backed educational materials such as webinars, blog posts, and online articles. These resources aim to help Canadians make informed decisions about their iron intake and overall health.
Iron Supplement Solutions: The campaign is owned by Seaford Pharmaceuticals and proudly sponsored by the line of innovative iron supplements, including Polyride Fe®, Polyride Fe® Ultra, and Hemaforte 1®, designed to provide safe, effective, and easily absorbable iron options tailored to different demographic needs.
"Iron Will is about empowering individuals to take charge of their iron health. This initiative is aligned with our company's mission to improve patient health and showcases our commitment to making a meaningful difference," saidTamara Seales, President of Seaford Pharmaceuticals."Through education and accessible solutions, we hope to make a real impact on the health of Canadians nationwide."
Call to Action:
The Seaford Pharmaceuticals team encourages Canadians to prioritize their iron health by learning more about iron deficiency and iron deficiency anemia, consulting healthcare professionals about iron supplements, and becoming "Iron Will Awareness Ambassadors". Visit https://ironwilllife.ca for detailed information about this campaign, how to manage iron deficiency to keep optimal iron levels and explore more about Seaford's iron supplements.
About Seaford Pharmaceuticals:
With over 32 years of dedication to improving health outcomes, Seaford Pharmaceuticals is a Canadian healthcare is a family-owned company specializing in innovative and unique pharmaceutical products and supplements. Seaford continues to provide trusted and effective solutions that meet the diverse healthcare needs of Canadians.
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