Sears Unveils New Dealer Store in Port Colborne, ON

Offering a broad selection of great national brand merchandise

PORT COLBORNE, ON, April 23 /CNW/ - Sears Canada today opened a new Dealer Store in Port Colborne, ON as part of its commitment to offering customers more service, selection and convenience. The store is located at 183 Main Street East and is owned and operated by Gordon & Gerald Dalcourt. The new 1500 sq ft. store will house a wide selection of major appliances, mattresses, air & water treatment products, hardware, bath & bedding items, electronics and seasonal items, including Sears exclusive brands Kenmore and Craftsman.

"We are personally committed to accommodating our customers' wants and needs and providing them with an enjoyable and satisfying shopping experience," says Mr. Dalcourt. "Customers will be delighted with the broad range of top-quality products Sears has provided for the new store."

While the Dealer Store is locally owned and operated, all merchandise sold is supported by Sears satisfaction guarantee, as well as Sears extensive Parts and Service Division, the largest service network in Canada. In addition, the store features Sears and third party credit card acceptance. Sears has installed systems that enable purchases made through the Dealer Store to be reserved immediately and delivery dates arranged according to each customer's preference.

"We've come up with a winning formula for consumers in Port Colborne," says Mr. Dalcourt, "by combining the national resources of Sears with the local service of your neighbour - truly the best of both worlds in terms of customer service."

The dealer store is open Monday to Friday from 10:00 a.m. to 5:30 p.m., and Saturday 10:00 a.m. to 4:00 p.m.

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 204 dealer stores, 35 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

For further information: Gordon Dalcourt, Sears Dealer Store, [phone]; Christine Aguilar, Sears Canada Inc., [phone], [email protected]