Sears Welcomes Eva Mendes to Talk Vida, Her Exclusive Home Décor Brand
Available at Sears
Actress will Meet Customers and Sign Autographs at
Sears Toronto Eaton Centre - Friday, September 17, 2010
TORONTO, Sept. 16 /CNW/ -
WHAT: | Sears and Eva Mendes are excited to discuss the actress' exclusive home décor line, Vida, which was created in partnership with filmmaker George Augusto. Eva brings her passion for design to her new line, which offers four vibrant bedding styles featuring rich colours, dramatic patterns and intricate detailing. Design and textiles have always been a passion of Eva's and the Vida line is an elegant, innovative blend of those interests. The first 100 customers will have the opportunity to meet the actress and home décor designer, as she discusses her inspiration for Vida and signs photos*. *One photo per customer will be provided during the event. No personal items will be autographed. |
WHO: | Eva Mendes, who is Cuban-American, was born in Miami and raised in Los Angeles, captured the attention of moviegoers in the critically acclaimed film, "Training Day." Since then, she has proven she is adept in both comedic and dramatic roles starring in "Once Upon A Time in Mexico," "Stuck on You," "Hitch," "Ghost Rider" and "We Own the Night," among others. She can currently be seen opposite Will Farrell and Mark Wahlberg in the hit comedy "The Other Guys" and stars with Sam Worthington, Keira Knightley and Guillaume Canet in Massy Tadjedin's "Last Night," which will premiere at the Toronto Film Festival on Sept. 18. Eva has been the centrepiece of recent worldwide campaigns for Calvin Klein jeans, underwear and fragrance and served as a global spokesperson for Revlon Cosmetics. |
WHEN: | Friday, September 17, 2010 |
WHERE: | Sears Toronto Eaton Centre 290 Yonge Street Main Floor 1:00 p.m. - 2:00 p.m. Photo call at 12:30 p.m. Please note cameras and photographers will be allowed to shoot the first 15 minutes of the personal appearance. |
About Vida
Vida is created and designed by Eva Mendes and George Augusto in partnership with Maytex, and is produced and distributed by Maytex exclusively to Sears in Canada.
About Sears
Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 241 dealer stores, 31 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.
For further information:
OverCat Communications
Audrey Hyams Romoff, 647.223.9970/[email protected]
Caleigh Randev, 416.803.1816/[email protected]
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