Second Cup Announces Resignation of CFO and Appointment of Interim CFO

TRADING SYMBOL:  The Toronto Stock Exchange - SCU

MISSISSAUGA, ON, June 24, 2013 /CNW/ - The Second Cup Ltd. ("Second Cup" or the "Company") today announced that it has accepted the resignation of Robert Masson, the Company's Vice President Finance and Chief Financial Officer. Mr. Masson has been with Second Cup for almost 5 years and is leaving to pursue other interests.

Second Cup today announced that it has appointed Steve Boyack, CPA, CA as interim Vice President Finance and Chief Financial Officer. Mr. Boyack joins Second Cup most recently from The Source holding the positions of Senior Vice President Sales & Operations and prior to such Chief Financial Officer. Mr. Boyack has a diverse retail, food and beverage background including holding senior finance positions at Priszm Income Fund, West 49 Inc., and TJX Canada.  Mr. Boyack graduated in 1989 with an Honours Bachelor of Business Administration from Wilfrid Laurier University.  Mr. Boyack assumed his responsibilities at Second Cup on June 24, 2013.

About Second Cup®

Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor operating more than 350 cafés across the country.  All 4,000 Second Cup® associates are trained coffee experts who handcraft over 1,000,000 coffee and tea beverages every week, and are committed to ensuring "there's a little love in every cup.™"  For more information, please visit www.secondcup.com or find us on Facebook and Twitter.

SOURCE: The Second Cup Ltd.

please contact Stacey Mowbray, Chief Executive Officer, [phone] or [email protected].