Second Cup Celebrates 35 years since 1975

- September 30^th, 2010 Limited Edition Coffee Blend 35 only 75¢ -

TORONTO, Sept. 27 /CNW/ - Second Cup® is ecstatic to celebrate serving Canada since 1975, and wants to present their loyal guests with a special birthday present. September 30^th, 2010 will mark their 35^th birthday, and Second Cup invites Canadians to join the party.  For one day only, customers will be able to purchase a medium cup of the limited anniversary edition Rainforest Alliance Certified^TM Blend 35 coffee for only 75¢!  All 340 Second Cup locations nationwide will also host a sampling event on this day, offering customers an opportunity to sample 4 certified brews, Blend 35, Fazenda Vista Alegre, Cuzco^TM and La Minita Tarrazu, from 10am - 12 Noon (local time).

"We are proud to be celebrating our birthday as a leading Canadian coffee retailer and would like to thank our valued guests for their loyalty over the last 35 years." states Kimberly Clark, Vice-President of Marketing, Second Cup Ltd. 

Additional Birthday Promotions Include:

• Introduction of the 1975 Card: From September 30^th to November 15^th the 1975 Card entitles a guest to 19 medium featured coffees for just 75¢ each.
• BLEND OF THE WEEK - Starting September 30^th and ending October 30^th, Second Cup will be featuring one certified coffee per week (highlighted in cafe and through newspaper ads-75¢ coupon).
• Purchase a Second Cup Bodum French Press for $49.95 CDN and receive 1lb. of limited edition Blend 35 FREE.
• As of Sept. 7^th purchase a Second Cup TRAVEL TUMBLER and receive your first drink (a medium sized tea or coffee) for FREE!  Receive 20¢ off each coffee or tea purchased in the Tumbler there after.

Promotions will be supported with a national newspaper campaign. Second Cup looks forward to taking care of loyal guests for many years to come. 

To find a Second Cup location near you or for more information, please visit www.secondcup.com.

About Second Cup®

Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating more than 340 cafes across the country.  As a proudly Canadian company, Second Cup celebrates its franchisees' local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. Committed to coffee integrity all 5,000 associates of Second Cup are Trusted Coffee Experts® who sell 1,000,000 fairly traded coffee and tea beverages every week.   For more information, please visit www.secondcup.com.

For further information:

Natasha Mackow
Director, Marketing Communications; The Second Cup Ltd.
T. 905-362-1818 (ext. 1557)  E. [email protected]