Second Cup Expands Business Practice Launching E-Commerce Site

- Consumers Enjoy 25% Introductory E-coupon -

TORONTO, Nov. 8 /CNW/ - In time to kick off the holiday season shopping, Second Cup® launches the official Second Cup e-commerce site, Secondcup.com/shop, today!  This site creates a new forum to provide superior customer service and retail products to all valued guests.  In official celebration of the new e-commerce site, Second Cup is offering an introductory 25% off e-coupon on all orders over $25.00. 

"Second Cup is thrilled to introduce this new channel for consumers to purchase our products," states Stacey Mowbray, President & CEO at Second Cup Ltd.

Second Cup sells over 7,100 pounds of fairly traded coffee everyday throughout Canada.  With the introduction of the e-commerce site, Second Cup consumers can go to http://www.secondcup.com/shop to shop the full line of coffees, teas, specialty drink mixes and exclusive holiday gift ideas such as the Holiday Blend gift set, featuring the limited seasonal edition medium dark roast coffee and decadent holiday treats. 

To find a Second Cup location near you or for more information, please visit www.secondcup.com.

About Second Cup®
Founded in 1975, Second Cup® is Canada's largest specialty coffee franchisor, operating more than 340 cafes across the country.  As a proudly Canadian company, Second Cup celebrates its franchisees' local ownership, and prioritizes the support of local businesses through daily deliveries from neighbourhood partners. Committed to coffee integrity all 5,000 associates of Second Cup are Trusted Coffee Experts® who sell 1,000,000 fairly traded coffee and tea beverages every week.   For more information, please visit www.secondcup.com.

For further information:

Natasha Mackow
Director, Marketing Communications; The Second Cup Ltd.

T. 905-362-1818 (ext. 1557)         E. [email protected]