TORONTO, Jan. 1, 2015 /CNW/ - The BMW M Series will find a new and expanded home at Serpa BMW, Newmarket/Aurora, starting January 1, 2015. That's when the Serpa BMW is officially designated a BMW "M-Certified centre of excellence" for the high-performance, racing-oriented sports cars that deliver uninhibited no-limits driving excitement.
As part of Serpa BMW''s ongoing complete $2.5 million dealership renovation, there will be a new showroom area to highlight the M Series, featuring a breathtaking display of the ultimate in BMW performance and design. In addition, specially trained technicians will assist M series drivers with their service and sales consultation.
"M Series vehicles have been featured since Serpa BMW took over the dealership in April 2012 but this new designation is something special, based on our success with the M brand so far," said Frank Serpa, dealer principal. "We can now offer a more comprehensive and impressive selection of BMW M vehicles and advanced training in the service area to support them."
"M engines are not tooled-up versions of standard production engines, but independent developments of motorsport technology for the road," Serpa added. "Their innovations point the way for other BMW engines. The words 'M Power' are an exclusive mark of quality – it promises unique technology and breathtaking performance. We are very excited to become even more involved with the special part of the BMW brand. It is a great achievement for Serpa BMW."
SOURCE Serpa BMW
Image with caption: "Serpa BMW (CNW Group/Serpa BMW)". Image available at: http://photos.newswire.ca/images/download/20150101_C5359_PHOTO_EN_9876.jpg
Richard Rotman, Marketing Manager, Serpa BMW, Tel: 416-464-2194, Email: Richard.rotman@serpabmw
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