Sesame Software Announces Beta Program for Sales and Marketing Analytics

SANTA CLARA, Calif., Nov. 3, 2015 /CNW/ -- As the year closes, organizations look to review their budgets and determine the ROI of their sales and marketing outreach. The core problem is finding actionable data in disparate sales and marketing systems. Actionable data highlights what works and what processes could be improved. Organizations are getting more out of their existing marketing data using the Relational Junction Sales and Marketing Analytics solution from Silicon Valley-based Sesame Software.

"At Sesame Software, we had no way to determine what marketing activities were generating sales opportunities or revenue. We were spending a lot of money and effort on leads that our sales people didn't think were valuable," explains CEO Rick Banister.  "We leveraged the data from our marketing campaigns to objectively view results. We found this to be so useful that we decided to share this product suite to benefit our customers. Our Relational Junction for Salesforce and Relational Junction for Pardot products play an important role in giving our sales team actionable insights from the entire sales pipeline. In addition, Visual Junction empowers our Sales and Marketing directors to build reports using the metrics specific to our organization."

Sesame Software's latest offering, Visual Junction, visualizes data from the Sales and Marketing Reporting Warehouse using interactive charts. This provides the flexibility to produce complex reports and dashboards.

The result is better ROI, improved alignment of sales and marketing, and better insights into how best to move prospective customers through the sales funnel. Another benefit is having a recoverable backup of all your sales and marketing data, just in case.

To join the free Beta program and see how Relational Junction can help organizations just like yours more efficiently manage your marketing data, please visit Sesame Software at www.Sesamesoftware.com, or call [phone] to set up a demonstration.

About Sesame Software

Sesame Software is an Enterprise Application Integration/Data Warehouse solutions company whose Relational Junction products offer best in class solutions for data integration and data warehousing.

Media Contact: Crystal Duarte
Director of Marketing
TEL: [phone]
[email protected] 

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SOURCE Sesame Software, Inc.