Sharp Electronics Introduces Innovative New Air Purifying Products Just in
Time for the Cold and Flu Season

Give the Gift of Clean Air this Season

MISSISSAUGA, ON, Oct. 18 /CNW/ - Sharp Electronics today introduced a suite of advanced Air Purifying products designed to keep Canadian homes healthier this indoor season. Featuring Sharp's exclusive Plasmacluster Ion (PCI) technology, they are the only air purifying technology on the market to use both positive and negative ions to shower a room and seek out and inactivate many airborne contaminants. Sharp's PCI technology then actively refreshes the air by splitting water molecules into positively and negatively charged ions which spread throughout the room, cleaning the air in a process similar to the way nature cleans the environment near waterfalls or just after a thunderstorm. Through this process, these air purifiers are able to inactivate up to 99.7 per cent of airborne particles, including viruses and bacteria, mould spores, germs, fungi and other odour-causing substances.

Launching today are three new Air Purifiers models - Sharp's FPP30U, KC850U and KC860U models, as well as Sharp's innovative new IGA10UW Plasmacluster Ion Generator. 

"Canadians are acutely aware of the need for a healthy indoor environment, particularly in the winter, when there is the threat of serious airborne diseases, as well as the traditional colds and flus," says Abraham Cherian, Director of Marketing, Sharp Canada Consumer Product Division. "Sharp Air Purifiers do double duty, actively fighting these bacteria and viruses to keep the air as clean and healthy as it can be, as well as keeping the home comfortable in the dry, winter season with their humidifying function."

Sharp Plasmacluster Ion Generator - Clean Air Wherever You Are

Sharp's Plasmacluster Ion Generator is a small, sleek unit designed to bring clean air to wherever you happen to be.  On a bookshelf, in the washroom or at your work desk, Sharp's Ion Generator uses new High Density Plasmacluster Ion Technology to powerfully inactivate airborne substances, resulting in odour removal, reduced growth of mold and increased virus inactivation, resulting in an overall healthier space.

Extremely low-maintenance, without any filters to replace, Sharp's Ion Generator is the perfect addition for healthy living at home or even in the office environment where we spend much of our time.

Plasmacluster Air Purifiers - A Triple Threat Against Colds & Flus

Sharp's new Plasmacluster Air Purifiers combine all the germ fighting power of Sharp's patented Ion Generator, with a three-stage filtration system to provide maximum protection against indoor air irritants, bacteria and viruses. Containing a true HEPA filter, Sharp's Air Purifiers remove germs, mold spores, pollen, pet dander, smoke, dust, odours, bacteria and viruses from the air, many of which make breathing harder for the over three million Canadians suffering from asthma**, as well as allergy sufferers. 

Sharp's Air Purifiers with humidifying function are also the only product line on the market that combine a humidifier and air purifier*, meaning one sleek unit is all that's needed to keep the air in a room clean and comfortable, no matter what the season.

Always actively working to keep a room's air clean, the sensor technology in Sharp's Air Purifiers^† constantly monitors air quality, adjusting the fan for maximum air purity while creating and maintaining optimum humidity levels. This makes them perfect for the dry indoor season, new homes that are off-gasing, asthma or allergy sufferers, those with pets, smokers in the house or for the children's room.

Other features of Sharp's Air Purifiers include:

• Library Quiet operation ideal for bedrooms, offices and living rooms
• Energy Efficient operation which is 35 per cent more energy-efficient than standard models, making it Energy Star qualified
• Clean Sign Indicator shows the levels of impurities in the air passing through the filter, so it's easy to see the progress as healthier, cleaner air is returned to the room

Pricing and Availability

Sharp's IGA10UW Plasmacluster Ion Generator will be available in the fall of 2010 for an MSRP of $299.99.

Sharp's FPP30U, KC850U and KC860U Plasmacluster Air Purifier models are available now at Future Shop locations nationwide for $199.99, $399.99 and $499.99 respectively.

For additional information on Sharp's air purifying products please visit www.sharp.ca.

About Sharp Canada

Sharp Electronics of Canada Ltd. is a wholly owned subsidiary of Sharp Corporation of Osaka, Japan, a worldwide developer of the core technologies integral to shaping the next generation of home entertainment, appliance, air purification and digital office equipment systems.  A world leader in Liquid Crystal Display (LCD), Sharp is the developer of the SharpVision® line of projection products and the revolutionary AQUOS® LCD Televisions and has won numerous awards for the technology behind the AQUOS® line.  Sharp continues to demonstrate its home entertainment leadership by advancing technologies such as High Definition Television (HDTV) and front projection technology. Sharp's Plasmacluster Ion technology makes them a world leader in Air Purifier technology.  Sharp Electronics of Canada Ltd. is located in Mississauga, Ontario.  For more information, visit www.sharp.ca.

Plasmacluster and Plasmacluster ions are trademarks of Sharp Corporation.
*Humidifying function only in Sharp's KC-850 and KC-860 models.
**Asthma Society of Canada
^† Sensor technology not available on the FPP30U model

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