Shaw Media's Titanic Programming Garners Titanic Ratings

Highest week ever for National Geographic Channel

Over 7.5 million Canadians watched Titanic programming across Shaw Media's Unbeatable Specialty Properties

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TORONTO, April 19, 2012 /CNW/ - Shaw Media's unstoppable channels continue to dominate the specialty television landscape. This past week, National Geographic Channel and History Television's collections of commemorative programming to mark the 100^th anniversary of the sinking of the Titanic captured the attention of over 7.5 million viewers.

From April 9-15, over 5.1 million viewers flocked to National Geographic Channel's unprecedented week-long lineup of programming featuring the foremost experts on the subject. Already a top performing channel, ranking in the top 20 of all Specialty for multiple key Adult demos, National Geographic Channel had its highest week ever across key demos including, 2+, Adults 25-54, Females 25-54, Men 25-54, Adults 18-49, and Men 18-49**. Show specific highlights include:

• On Monday April 9, the primetime premiere of Titanic: The Final Word with James Cameron, ranked sixth amongst all Specialty programs (A25-54) with 266,000 (2+) and 163,000 viewers (A54-54) tuning in*, making it the most-watched show in the channel's recent history. **
  
  
• On Wednesday, April 11, the hotly anticipated primetime premiere of Save the Titanic with Bob Ballard ranked fifth amongst all Specialty programs (A25-54) with an audience of 234,000 (2+) and 161,000 (A25-54).*

History Television's full day of Titanic-themed programming on April 15th resulted in massive numbers for the leading entertainment specialty channel. Multiple episodes landed in the Specialty Top 10 and Top 20 across all key demographics, and over 4.5 million viewers tuned into the channel for the Titanic-themed programs.* History Television's full day average was the number one non-sports Specialty channel for 2+, A25-54 and M25-54*. Other ratings highlights include:

• The 9 pm airing of Titanic at 100 was the number one non-sports Specialty program of the day for multiple demos including 2+, A25-54, W25-54, M25-54*. 

*Source: BBM Canada PPM overnight data,
**BBM Canada PPM data 8/31/2009-4/15/2012

About Shaw Communications Inc.

Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.

Jessica Gold
Publicity Manager
Dramatic and Factual Channels
[phone]
jessica.gol[email protected]

Meghan Paton
Publicist
Factual Channels
[phone]
Megha[email protected]