Shaw Premium Audience Network Expands Partnership with CBS Interactive in Canada

Exclusive Relationship Grows Shaw Media's Digital Reach to over 10 Million Total Unique Visitors per Month

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TORONTO, May 7, 2012 /CNW/ - Shaw Media has announced an expanded partnership for Canadian digital sales with CBS Interactive. New premium digital websites joining the Shaw Premium Audience Network (S.P.A.N.) portfolio include CBSNews.com; CBSSports.com; CNET; CHOW.com; GameSpot.com; MaxPreps.com; Metacritic.com; TechRepublic.com;  ZDNet.com and UrbanBaby. These sites join CBS Interactive properties CBS.com and TV.com, which have been part of S.P.A.N. since 2011.

"S.P.A.N. is a powerful tool for cross-platform message delivery, providing advertisers with the most desired audiences across a network of premium digital properties," said Paul Burns, Vice President, Digital Media, Shaw Media. "With the addition of more high-traffic CBS Interactive sites, we have been able to further build on Shaw Media's position as a digital leader by making premium video ad units available to our clients."

Since its launch in May 2011, S.P.A.N. has more than quadrupled Shaw Media's online reach and now offers advertisers access to more than ten million total unique visitors per month. Under the expanded partnership with CBS Interactive, Shaw Media is now able to offer more robust solutions to advertisers looking to reach highly captive male audiences in the digital space.

"We've developed a strong relationship with Shaw Media over the past year, and having them represent a wider range of premium CBS Interactive brands in Canada is a natural evolution of our partnership in the territory," said Zack Rogers, SVP of Revenue Operations at CBS Interactive.

S.P.A.N is built on the unparalleled strength of Shaw Media's owned and operated broadcast digital properties, as well as a diverse and growing portfolio of premium, content-rich-brand-name sites from partners like CBS, A+E Television, and NBC. The network boasts a high level of visitor engagement, with the average time spent reaching 30 minutes per visitor across its 90 sites. To obtain a full list of the brands represented in the S.P.A.N portfolio, www.digital.shawmedia.ca.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX: SJR.B) (NYSE:SJR). For more information about Shaw, please visit www.shaw.ca.

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Dervla Kelly
Sr. Director, Communications
Shaw Media
[phone]
[email protected]