SHOP 'TIL YOU DROP! LOULOU celebrates fall fashion with 30 days of extreme
discounts and shopping

Second-annual block party transforms Toronto's Bloor St. and Montreal's Ste. Catherine St. for a fun-filled night of retail discounts, food and drink, giveaways—plus online deals and more

TORONTO AND MONTREAL, Sept. 9 /CNW/ - Attention shoppers! The success of LOULOU's 2009 block party program was undeniable—and we've made it even bigger and better this year with deals of up to 45% off!

SHOP 'TIL YOU DROP, an integrated shopping extravaganza from LOULOU magazine and louloumagazine.com, is online now and goes live on the streets of Toronto and Montreal on Sept. 29 and Sept. 30 respectively.

A national online celebration

Visit: http://www.loulouextremeshopping.com for all the details—and to get started on great deals!

In effect until Oct. 8, SHOP 'TIL YOU DROP offers exclusive daily VIP web deals on the latest fall fashion, shoes, handbags, jewelry and makeup—redeemable at stores across Canada. Plus, Kraft Thinsations is also offering a contest with a $5,000 shopping spree grand prize.

Deep discounts at some of Canada's favourite stores

During the Toronto and Montreal events, retail partners (including BCBGMAXAZRIA, Jacob, Jean Coutu, Joe Fresh Style (in special pop-up stores), Rogers and Winners) are offering the public substantial discounts on NEW fall merchandise or gift with purchase.  In Toronto, the party takes place on Bloor St. between Avenue Road and Yonge St. and in Yorkville. Rogers Media's Citytv will also be on the scene to cover the festivities.

In Montreal, the celebration is on Ste. Catherine St. between Mountain St. and McGill College Avenue.

In both cities, inside the stores, there will be refreshments, samplings, demos, prizes, gift bags and entertainment. Other sponsors will also open their doors to offer fabulous savings, too.

An annual event

"Our readers across the country loved our 2009 block party so much, we just had to make it an annual event," says LOULOU publisher Marie-José Desmarais. "Just like us, our readers are passionate about shopping, and SHOP 'TIL YOU DROP is an exciting extension of our mandate at LOULOU to help our readers get great deals on the hottest fashions and the latest looks."

There are even after-parties in both cities: Shoppers are invited to rest their feet and show off all the great fashions they scored at Ciao restaurant in Toronto's Yorkville and Camp Restaurant-Bar on Montreal's Crescent St.

Last year, thousands of eager shoppers participated in the block parties and online offerings, and the English and French websites received almost a million page views.

Many thanks to our sponsors:

Gold: BCBGMAXAZRIA, Brookside, Jacob, Jean Coutu, Joe Fresh, Rimmel, Rogers, Thinsations, Winners
Silver: Banana Republic, CityTV, Gap, Old Navy, Over the Rainbow, Puma, Town shoes
Sponsors: Breakfast Television, CAMP Restaurant-Bar, Ciao Wine Bar, CityLine, CityNews, Conair, Eska, John Frieda, Urb'nlili

About LOULOU magazine and louloumagazine.com

Launched in 2004, LOULOU is Canada's Shopping Expert. Packed with expert advice, amazing deals and unique finds, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market—with complete purchasing information for every item featured. With editions in English and French, LOULOU is the perfect accessory for Canadian shoppers coast-to-coast. For further information about LOULOU magazine, visit louloumagazine.com. LOULOU is published by Rogers Publishing Limited (TSX: RCI; NYSE:RG), a division of Rogers Media Inc. For further information about the Rogers group of companies, visit rogers.com.

For further information:

Louise Leger
Rogers Publishing Limited
416-764-4125

Vicky Boulerice
LOULOU
514-843-2572