Shoppers Drug Mart Holds Biggest 'Spend Your Points' Event in Optimum History

Optimum points worth more than ever before, providing extra savings on holiday gifts and everyday purchases

TORONTO, Dec. 2 /CNW/ - Just in time to help customers save money and find great gifts this holiday season, Shoppers Drug Mart/Pharmaprix is holding the biggest 'Spend Your Points' event ever in the history of the company. On Saturday, December 4^th and Sunday, December 5^th, 2010 at more than 1,180 stores across the country, customers can redeem Optimum points for the largest amount of savings ever. The added value of the redemption event, hot prices on flyer items and everyday low prices, means that customers can get something for everyone on their gift list- easily and affordably. 

"This one-time event is our way of thanking customers and helping them to get the biggest savings and value during the busy holiday shopping season," says Sandra Sanderson, Senior Vice President, Marketing, Shoppers Drug Mart. "Whether it's holiday décor, wrapping or gifts for that special someone, our incredible redemption event, coupled with our new online gift finder, make it easy and affordable for our customers to get everything they need this holiday season."

With redemption values at the highest they've ever been, customers can save significantly more on their purchases during the weekend event:

Spend 30,000 Points		Get $60 off. This savings includes an extra $19 more than the usual redemption amount.
Spend 50,000 Points		Get $125 off. This savings includes an extra $40 more than the usual redemption amount.
Spend 95,000 Points		Get $250 off. This savings includes an extra $80 more than the usual redemption amount.

To help make it easier to find that special gift for everyone on the list, Shoppers Drug Mart/Pharmaprix has launched giftsmadeeasy.ca, an online holiday gift finder that allows customers to browse for new, hot and unique gift ideas. Customers can select gift ideas based on the recipient's interests, or check out top picks and recommendations. Each gift can be added to a shopping list, which can then be printed, emailed or shared on Facebook and Twitter. 

Here are just a few examples of how gifts are categorized based on recipients interests and the corresponding gifts that are sure to be hot items this season:

Stylish guy -Decora wine box with bottle accessories -Equip ipod docking station	Fragrance aficionados -Armani men's coffret set -Fragrance sampler and certificate set (for her and him)	Spa lover -Burts Bees radiance set -Bath Retreat line of lotion, body mist and foam bath -Conair comfort spa set, lavender
Gadget guru -Duracell myGrid charger for mobile devices -Sony Blu Ray DVD player	Beauty enthusiast -Quo night out cosmetic bag -Quo shimmer shine set	Fitness guru -Igym essential walking set -Igym yoga pilates set
Love of pets -Amigo ball with feathers cat toy -Amigo plush loofa dogs	Sweet tooth -Ferrero collection deluxe assortment -Life Brand pure butter Scottish shortbread	Entertainment buff -iTunes card -Cineplex gift card
Kids 1 to 92 -Christmas town express train -Monopoly Canada -Life Brand popcorn tin	Hostess or host -chocolate fountain -martini shaker set -chocolate reindeer cookie mix	Best kid ever -Baby Alive doll -Buzz Lightyear CD boom box
Surprise me -Conair massaging men's slippers - Shoppers Drug Mart Holiday Gift Card

For more information on the biggest 'Spend Your Points' event or to use the gift finder, visit shoppersdrugmart.ca.

About Shoppers Drug Mart
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,180 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 59 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and eight luxury beauty destinations operating as Murale. As well, the Company also owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities in Ontario and Alberta.

For further information:

Lisa Gibson
Shoppers Drug Mart / Pharmaprix
416-490-2927
[email protected]