Shoppers Drug Mart® Unveils "50 Fabulous Years" Digital Hub, Bringing Five Decades to Life Online

Retailer invites Canadians to share moments from the 60s through the 2000s in the lead-up to its landmark 50^th Anniversary in September

TORONTO, Aug. 9, 2012 /CNW/ - One customer at a time since 1962, Shoppers Drug Mart has become a trusted retailer and go-to advisor for Canadians from coast to coast - the anchor of the city block, the main street, and the shopping mall. Now, in the lead-up to its landmark 50^th Anniversary in September, the Company invites Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub launching on August 13, 2012.

The customized online portal allows Canadians to share the moments when Shoppers Drug Mart was there for them and their families over the last five decades. The digital component is easily accessible from the Shoppers Drug Mart website and will feature real-time sharing of individual 'moments' integrated with the Company's key milestones spanning the 1960s through the 2000s. Canadians can share their moments from August 13 through September 23.

"With this new digital initiative, Canadians can join the celebration and share experiences that have helped make Shoppers Drug Mart a leading destination for their health, beauty and convenience needs," says Sandra Sanderson, Senior Vice-President, Marketing, Shoppers Drug Mart. "We look forward to hearing about the many ways Shoppers Drug Mart has helped Canadians look, live and feel fabulous over the past 50 years."

The digital component is one way that Shoppers Drug Mart is engaging and celebrating with Canadians in store and online. In September, the Company will also launch a number of exciting anniversary activities including:

• National Makeover Weekend, September 8 & 9: Canadians are invited to receive a complimentary makeover at participating Shoppers Drug Mart and Pharmaprix stores across Canada, by booking an appointment for a celebratory 'red' or 'gold' anniversary beauty look.
• Quo Cosmetics Anniversary Collection: Canada's first private label cosmetic brand, Quo, unveils a limited-edition collection featuring a gorgeous, anniversary-themed beauty palette and a commemorative 10-brush set (available starting September 8), as well as six celebratory Quo by ORLY Glitter FX nail polish shades (available September 18).
• 50^th Anniversary Promotions and National Contest: Customers can participate in many exciting promotions as well as a national contest offering chances to win 50 fabulous grand prizes. Each entry requires a $10 in-store purchase to receive a PIN that can be registered online to enter the contest.

About Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec).  With more than 1,215 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns more than 56 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale.  As well, the Company owns and operates 63 Shoppers Home Health Care stores, making it the largest Canadian retailer of home health care products and services.  In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities.

For more information, visit www.shoppersdrugmart.ca.

Video with caption: "Video: Celebrating its 50th Anniversary in September, Shoppers Drug Mart invites Canadians to join the party by sharing their own moments from the 60s through the 2000s via an interactive "50 Fabulous Years" digital hub from August 13 to September 23, 2012.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120809_C5890_VIDEO_EN_16808.mp4&posterurl=http://photos.newswire.ca/images/20120809_C5890_PHOTO_EN_16808.jpg&clientName=Shoppers%20Drug%20Mart%20Corporation&caption=Video%3A%20Celebrating%20its%2050th%20Anniversary%20in%20September%2C%20Shoppers%20Drug%20Mart%20invites%20Canadians%20to%20join%20the%20party%20by%20sharing%20their%20own%20moments%20from%20the%2060s%20through%20the%202000s%20via%20an%20interactive%20%2250%20Fabulous%20Years%22%20digital%20hub%20from%20August%2013%20to%20September%2023%2C%202012%2E&title=SHOPPERS%20DRUG%20MART%20CORPORATION%20%2D%20Shoppers%20Drug%20Mart%26%23174%3B%20Unveils%20%26quot%3B50%20Fabulous%20Years%26quot%3B%20Digital%20Hub%2C%20Bringing%20Five%20Decades%20to%20Life%20Online&headline=Shoppers%20Drug%20Mart%26%23174%3B%20Unveils%20%26quot%3B50%20Fabulous%20Years%26quot%3B%20Digital%20Hub%2C%20Bringing%20Five%20Decades%20to%20Life%20Online

Image with caption: "Shoppers Drug Mart's "50 Fabulous Years" digital hub is a customized portal that allows Canadians to share the moments when Shoppers Drug Mart was there for them and their families. Available at Shoppersdrugmart.ca starting August 13th, it features real-time sharing of individual 'moments' integrated with the Company's key milestones. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120809_C5890_PHOTO_EN_16752.jpg

Image with caption: "A large-format Shoppers Drug Mart store: the Company's 1000th store opened in 2007 in Toronto. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120809_C5890_PHOTO_EN_16744.jpg

Image with caption: "Shoppers Drug Mart founder Murray Koffler talks to customers in the early days of the Company. A Toronto pharmacist, Koffler opened the first Shoppers Drug Mart store under the Associate concept model in 1962, and launched Life Brand, the Company's original private label line, the same year. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120809_C5890_PHOTO_EN_16733.jpg

Image with caption: "Shoppers Drug Mart Celebrates 50 Fabulous Years (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120809_C5890_PHOTO_EN_16807.jpg

Image with caption: "A glimpse at vintage advertising: Shoppers Drug Mart's 1966 back-to-school flyer. (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20120809_C5890_PHOTO_EN_16734.jpg

PDF available at: http://stream1.newswire.ca/media/2012/08/09/20120809_C5890_DOC_EN_16810.pdf

PDF available at: http://stream1.newswire.ca/media/2012/08/09/20120809_C5890_DOC_EN_16809.pdf

SOURCE: Shoppers Drug Mart Corporation

Media Contacts:

Sherry Lawlor
LexPR Canada
416-542-9140 x 3366
[email protected]

Natalie Ouellette (bilingual)
LexPR Canada
416-542-9140 x3363
[email protected]

Tammy Smitham
Shoppers Drug Mart
416-490-2892
[email protected]