New app and digital Optimum card to drive loyalty program growth and one-on-one engagement
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TORONTO, May 28, 2015 /CNW/ - Canada's most popular retail loyalty program, Shoppers Optimum, is elevating its game with My Optimum. My Rewards. – a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card, making it easier than ever for Canadians to earn additional rewards on the products they love.
"Shoppers Optimum members love earning the best free rewards in retail – and they will love loading their personalized offers directly to their new digital Optimum card even more," said Shelagh Stoneham, Senior Vice President, Marketing, Shoppers Drug Mart. "We are creating a one-on-one relationship with our customers, with offers personalized to their shopping habits and sent straight to their smartphone."
Optimum members will now receive personalized offers and points via their mobile device, email or the web (myoptimum.ca), and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.
The digital Optimum card is now available for Apple and Android devices by downloading the redesigned Shoppers Drug Mart mobile app – and is now one of the most downloaded apps in Canada.
The new Optimum digital platform delivers weekly load-to-card offers tailored to members' shopping preferences – including a personalized flyer picking the relevant promotions for each customer. Optimum members will receive offers on products they want and use, from cosmetics and skincare to vitamins and snacks, allowing them to earn rewards faster on everyday purchases along with special offers on new items.
"Digital technology continues to change the way we shop and our preferences are becoming more defined — we want special offers on our favourite brands and products, wherever and whenever it suits us, on any device," said consumer technology expert Amber MacArthur. "Brands like Shoppers Optimum understand the concept of digital loyalty that will win over consumers in the long run, making it easier for all of us to access the rewards and perks that we covet from our favourite stores."
Optimum members will now benefit from these new digital features:
Shoppers Optimum is a favourite loyalty program for value, rewards and ease of use. Here are some facts about Optimum:
About Shoppers Drug Mart Corporation
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,258 Shoppers Drug Mart and Pharmaprix stores operating in prime locations in each province and two territories, the Company is one of the most convenient retailers in Canada. The Company also licenses or owns 51 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy (Pharmaprix Simplement Santé in Québec) and six luxury beauty destinations operating as Murale. As well, the Company owns and operates 70 Shoppers Home Health Care stores, making it the largest Canadian retailer of home healthcare products and services. In addition to its retail store network, the Company owns Shoppers Drug Mart Specialty Health Network Inc., a provider of specialty drug distribution, pharmacy and comprehensive patient support services, and MediSystem Technologies Inc., a provider of pharmaceutical products and services to long-term care facilities. Shoppers Drug Mart is a unique and independent operating division of Loblaw Companies Limited.
For more information, visit www.shoppersdrugmart.ca.
SOURCE Shoppers Drug Mart Corporation
Video with caption: "Video: Shoppers Optimum Members Earn More Rewards With New Personalized Digital Experience". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20150528_C6376_VIDEO_EN_17154.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20150528_C6376_VIDEO_EN_17154.jpg&order=1&jdd=20150528&cnum=C6376
Image with caption: "Shoppers Optimum now offers a digital Optimum card for Apple and Android devices (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20150528_C6376_PHOTO_EN_17152.jpg
Image with caption: "Optimum by the Numbers (CNW Group/Shoppers Drug Mart Corporation)". Image available at: http://photos.newswire.ca/images/download/20150528_C6376_PHOTO_EN_17153.jpg
Media Contact: Lana Gogas, Shoppers Drug Mart, 416-493-1220 x5141, [email protected]
Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,300 Shoppers Drug Mart...
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