SHOW YOUR COLOURS, Canada!

Cassie Campbell reveals HER proudest Canadian moments and encourages the Nation to do the same

VANCOUVER , Jan. 13 /CNW/ - Canadian pride means different things to different people, including Canadian women's hockey legend Cassie Campbell who teamed up with Scotiabank at an event earlier today, to launch the Bank's new Show Your Colours contest. Cassie, a Special Advisor to Scotiabank on its hockey programs and properties and Scotiabank Hockey Club ambassador, shared her national pride through personal stories and photos and asked Canadians to join her in launching a wave of Canadian spirit from coast to coast to coast.

"What it means and feels like to be a proud Canadian is something truly unique and special for every one of us," said Ms. Campbell , Captain of Canada's National Women's Team from 2001 - 2006, six-time World Champion gold medalist and two-time Olympic gold medalist. "Show Your Colours is a 'call to action' for Canadians to show their pride and encourages them to think about how they can show the world what makes Canada a truly amazing nation - from its environment to its citizens, coast to coast."

Scotiabank's Show Your Colours contest, which taps into national pride across Canada , encourages Canadians to follow Cassie's example, and upload their photos of the people, places and things that make them proud to be Canadian. By entering at www.scotiabank.com/showyourcolours, participants have the chance to win a Flip MinoHD(TM) camcorder, to be given away daily until April 4, 2010 . A Flip MinoHD(TM) will also be awarded to the winner of the "People's Choice" photograph, which will be selected though an online voting platform.

"Show Your Colours is about enjoying and celebrating what our great country has to offer," said John Doig , Senior Vice-President Marketing for Scotiabank. "This is a fun and meaningful way to engage the nation in our true north spirit and pride."

In a spirited photo to end the event, Cassie Campbell was joined by players from the North Shore Winter Club Girls and Boys Minor Hockey teams and the Lyric Singers Choir singing 'O Canada!' - and in the foreground, hundreds of hockey pucks shaping a stylized version of one of our country's most recognizable symbols, the Canadian flag.

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Visit us at www.scotiabank.com

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: Michelle Cobb, Scotiabank Public Affairs, [phone], or [email protected]