SIMPLY BETTER BRANDS CORP. ANNOUNCES APPOINTMENT OF ACCOMPLISHED MARKETING EXECUTIVE TO LEAD MARKETING STRATEGY AND EXECUTION FOR TRUBAR™

• Natasha Port joins the TRUBAR^TM team as Vice President of Marketing with a proven track record of launching and scaling high-growth consumer brands from emerging startups to Fortune 500 companies

VANCOUVER, BC, Feb. 4, 2025 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQX: SBBCF) is pleased to announce the appointment of Natasha Port as Vice President of Marketing for TRUBAR^TM effective February 1, 2025.

In this new role, Port will lead marketing strategy and execution for TRUBAR^TM in North America building on the brand's momentum and growth through the development of a fully integrated marketing strategy that drives brand awareness, consumer engagement and long-term brand loyalty.

Port is a highly accomplished marketing leader with a track record of success building and scaling emerging and established consumer brands including Bai Beverages and Keurig Dr Pepper. At Bai Beverages, she played an instrumental role building the brand's identity leading to its $1.7 billion acquisition by Dr Pepper Snapple Group. Following the acquisition, Port directed integrated marketing campaigns to position Keurig Dr Pepper's top 30 brands as category leaders and led globally recognized marketing campaigns including the award-winning Dr. Pepper college football program.

"We're thrilled to welcome Natasha to the TRUBAR^TM team to lead the development and execution of our marketing acceleration strategy," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBAR^TM. "Natasha brings invaluable consumer brand experience to our team, and we look forward to the contributions she will make to building awareness and propelling the growth of TRUBAR^TM."

"I couldn't be more excited to join Erica and the TRUBAR^TM team at this pivotal time for the brand," said Port. "TRUBAR^TM has already built incredible momentum at retail and direct-to-consumer and now is the time to amplify that success with a full integrated marketing strategy that unlocks the brand's full potential and cements its place as a leader in the "better for you" snack space."

About Simply Better Brands Corp.

Simply Better Brands Corp. is a rapidly growing brand accelerator in the global protein-based nutrition category, delivering premium protein products made with clean ingredients, exceptional taste, and a commitment to sustainable health and wellness. Focused on innovation and customer empowerment, the company aims to redefine modern nutrition while expanding its reach in this dynamic market. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations. 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.

Contact Information: Simply Better Brands Corp., Fernando Massalin, Investor Relations, [phone], [email protected]