SIMPLY BETTER BRANDS CORP'S TRUBAR™ ACHIEVES NEW MILESTONE WITH SEED OIL FREE CERTIFICATION
- TRUBAR™ earns Seed Oil Free Certification, ensuring its products meet rigorous third-party testing standards and are free from all seed oils, reinforcing its commitment to clean, plant-based ingredients.
- Certification gives health-conscious consumers another reason to choose TRUBARTM.
VANCOUVER, BC, Jan. 30, 2025 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSX Venture: SBBC) (OTCQX: SBBCF) a rapidly growing brand accelerator in the global protein-based nutrition category, offering innovative, plant-based protein products that prioritize clean ingredients and exceptional taste, today announced that it has officially achieved Seed Oil Free Certification for its entire product lineup.
"Consumers are increasingly scrutinizing ingredient labels and seeking choices that align with their health priorities," said Erica Groussman, Co-Founder & Chief Executive Officer of TRUBARTM. "We're proud to bring this level of transparency and integrity to the market and to offer consumers the highest standards in the plant-based protein bar category."
The Seed Oil Free Certification, developed by the Seed Oil Free Alliance, guarantees consumers that the products they choose are free from all seed oils and have undergone independent laboratory testing to ensure the purity of added oils and refined fat ingredients. As awareness grows around the potential health concerns linked to seed oils, this certification provides assurance that certified products meet the highest standards of ingredient transparency and purity.
To achieve seed oil free certification, TRUBARTM successfully reformulated its full product line and worked with the Seed Oil Free Alliance to meet rigorous third-party testing required to verify its bars as seed oil free. The new certification positions TRUBARTM as a leader in addressing growing concerns around the presence of seed oils in packaged foods.
About Simply Better Brands Corp.
Simply Better Brands Corp. is a rapidly growing brand accelerator in the global protein-based nutrition category, delivering premium protein products made with clean ingredients, exceptional taste, and a commitment to sustainable health and wellness. Focused on innovation and customer empowerment, the company aims to redefine modern nutrition while expanding its reach in this dynamic market. For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.
About Seed Oil Free Certification
The Seed Oil Free Certification, developed by the Seed Oil Free Alliance, guarantees consumers that the products they choose are free from all seed oils and have undergone independent laboratory testing to ensure the purity of added oils and refined fat ingredients. For more information, visit www.seedoilfreecertified.com
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Forward-Looking Information
Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to, expansion plans for TRU Brands products, and the success of the Company's marketing efforts.
Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.
The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.
SOURCE Simply Better Brands Corp.
Contact Information: Simply Better Brands Corp., Fernando Massalin, Investor Relations, +1 (855) 553-7441, [email protected]
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