SIMPLY BETTER BRANDS CORP. WELCOMES ADDITION OF ACCOMPLISHED CPG EXECUTIVE TO ITS BOARD OF DIRECTORS

VANCOUVER, BC, June 14, 2024 /CNW/ - Simply Better Brands Corp. ("SBBC" or the "Company") (TSXV: SBBC) (OTCQB: SBBCF) is pleased to announce the addition of accomplished global executive St. John Walshe to the company's Board of Directors.

Walshe joins the SBBC board with a wealth of experience building brands and driving the growth of leading consumer packaged goods (CPG) and technology companies over a three-decade career with Omnicom Group Inc., one of the world's largest marketing services firms. Most recently, Walshe served as Chief Executive Officer of  BBDO in the Americas and prior to that headed most of BBDO's agencies in Europe. Earlier in his career, he led the relationship for Omnicom with Mars Inc. for nearly a decade with responsibility for a portfolio of several of the world's leading consumer brands. He also founded Omnicom's e-commerce practice Molecular and BBDO's first social platform agency, Dobbino.

"We're delighted to welcome St John to our Board of Directors at a critical time for SBBC as we execute on our strategy to drive the growth of our consumer brands led by our hero brand TRUBAR^TM which continues to gain momentum," said SBBC Interim Chief Executive Officer and Chairman J.R. Kingsley Ward. "St. John's expertise and deep understanding of all aspects of the CPG industry combined with his proven track record of developing and executing brand strategies that win with consumers make him an invaluable addition to our Board."

"I'm excited to join the SBBC Board and look forward to leveraging my insights and experience to support the SBBC portfolio of brands, in particular the market expansion of  the TRUBAR^TM brand and realizing its potential among health-conscious, on-the-go consumers," said Walshe. "The expertise, talent, energy, and strategic focus of the team, combined with the growing distribution footprint of the TRUBAR^TM brand across a wide range of retail channels, are highly impressive. I firmly believe the best is yet to come for this emerging brand and SBBC as a whole."

About Simply Better Brands Corp.

Simply Better Brands Corp.  is an international omni-channel platform with a portfolio of diversified assets in the rapidly growing plant-based, natural, and clean ingredient space. The Company targets informed, health-conscious Millennial and Generation Z consumers with a focus on opportunities for expansion into high-growth consumer product categories. For more information on Simply Better Brands Corp., please visit: For more information on Simply Better Brands Corp., please visit: https://www.simplybetterbrands.com/investor-relations.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

Certain statements contained in this news release constitute "forward-looking information" and "forward looking statements" as such terms are used in applicable Canadian securities laws. Forward-looking statements and information are based on plans, expectations and estimates of management at the date the information is provided and are subject to certain factors and assumptions, including, among others, that the Company's financial condition and development plans do not change as a result of unforeseen events, the regulatory climate in which the Company operates, and the Company's ability to execute on its business plans. Specifically, this news release contains forward-looking statements relating to, but not limited to expansion plans for TRU Brands products, and the success of the Company's marketing efforts.

Forward-looking statements and information are subject to a variety of risks and uncertainties and other factors that could cause plans, estimates and actual results to vary materially from those projected in such forward-looking statements and information. Factors that could cause the forward-looking statements and information in this news release to change or to be inaccurate include, but are not limited to, the risk that any of the assumptions referred to prove not to be valid or reliable, that occurrences such as those referred to above are realized and result in delays, or cessation in planned work, that the Company's financial condition and development plans change, ability to obtain necessary regulatory approvals for proposed transactions, as well as the other risks and uncertainties applicable to the plant-based food, clean ingredient skincare and plant-based wellness or broader wellness industries and to the Company, and as set forth in the Company's management's discussion and analysis available under the Company's SEDAR+ profile at www.sedarplus.com.

The above summary of assumptions and risks related to forward-looking statements in this news release has been provided in order to provide shareholders and potential investors with a more complete perspective on the Company's current and future operations and such information may not be appropriate for other purposes. There is no representation by the Company that actual results achieved will be the same in whole or in part as those referenced in the forward-looking statements and the Company does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by applicable securities law.

SOURCE Simply Better Brands Corp.

Contact Information: Simply Better Brands Corp., Brian Meadows, Chief Financial Officer, [phone], [email protected]