SIMPLY SOLVENTLESS APPOINTS VICE PRESIDENT, MARKETING & SALES AND ANNOUNCES UPCOMING FEBRUARY 2024 PRODUCT LAUNCHES

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CALGARY, AB, Jan. 24, 2024 /CNW/ - Simply Solventless Concentrates Ltd. (TSXV: HASH) ("SSC") appoints Jeff Lawrence to the position of Vice President, Marketing & Sales, and announces update on its February 2024 Alberta and Ontario product launches.

Appointment of Vice President, Marketing & Sales

SSC is pleased to announce that Jeff Lawrence has been appointed to the position of Vice President, Marketing & Sales. Jeff is a high-achieving sales executive with over 30 years of experience in Industrial and consumer packaged goods ("CPG"), including five years in the cannabis industry. Jeff has a track record of growing sales and propelling start-ups through strategic development, team building, and effective leadership. Jeff commenced his CPG journey in 2009 as the CEO of Cheap Smokes and Cigars, building it to 19-locations and 100 employees. Jeff then entered the Cannabis industry in 2018, assuming the role of Vice President, Retail Development for retail chain Urban Canna, which expanded significantly prior to being sold to 420 Premium Markets. Prior to SSC, Jeff was National Director of Sales of Dycar Pharmaceuticals, where as a leadership team member he oversaw the launch of four brands while scaling store listings from 70 to over 2,200 across five provinces.

Jeff Swainson, President and CEO of SSC stated: "The appointment of Jeff Lawrence to the position of Vice President, Marketing & Sales comes at a key inflection point for SSC, as we currently hold approximately $1.25 million of provincial purchase orders for February 2024 delivery into Alberta and Ontario. With this significant increase in provincial listings and deliveries, I expect that Jeff's strategic mindset, leadership, and key account relationships will facilitate sales velocity in market. We are proud to have attracted an executive of Jeff's calibre to our team."

February 2024 Product Launches

SSC holds approximately $1.25 million of purchase orders for February 2024 product launches with Alberta and Ontario. These product launches consist of a total of twenty-seven listings, as follows:

Alberta

Frootyhooty:

1. Wild Watermelon Coconut 1.0g Live Rosin Amplified All-In-One Vape.
2. Poppin' Peach 1.0g Live Rosin Amplified All-In-One Vape.
3. Gargantuan Grape Live Rosin Amplified 1.0g All-In-One Vape.
4. Wild Watermelon Coconut 1.0g Live Rosin Amplified Infused Blunt.
5. Poppin' Peach 1.0g Live Rosin Amplified Infused Blunt.
6. Gargantuan Grape 1.0g Live Rosin Amplified Infused Blunt.
7. Wild Watermelon Coconut 1.0g Live Rosin Amplified Diamonds & Sauce.
8. Poppin' Peach 1.0g Live Rosin Amplified Diamonds & Sauce.
9. Gargantuan Grape 1.0g Live Rosin Amplified Diamonds & Sauce.
10. Frooty Hash 3x0.7g Combo Pack.
11. Frooty Hash 3x0.7g Combo Pack + One Hitter.

Lamplighter:

1. Tutti Frutti 1.0g 510 Vape Cartridge.
2. Lychee Bubble Tea 1.0g 510 Vape Cartridge.
3. P.O.G Slammer 1.0g 510 Vape Cartridge.
4. Yoo-hoo Yuzu CBG + THC 1.0g 510 Vape Cartridge
5. Saskatoon Berry CBN + THC 1.0g 510 Vape Cartridge.
6. Tiger Berry 1.0g 510 Vape Cartridge.

Astrolab:

1. Guavacot Kush 1.0g Live Rosin Cold Cure.

Ontario 

Frootyhooty:

1. Wild Watermelon Coconut 1.0g Live Rosin Amplified All-In-One Vape.
2. Wild Watermelon Coconut 1.0g Live Rosin Amplified 3X0.5g Infused Prerolls.

In addition to the products listed above that are launching under SSC's brands, SSC expects to launch six third-party branded products in Alberta and one in Ontario. 

About Simply Solventless Concentrates Ltd.

SSC is a public company incorporated under the Business Corporations Act  (Alberta). SSC's mission is to provide pure, potent, terpene-rich ready to consume cannabis products to discerning cannabis consumers. For more information regarding SSC, please see www.simplysolventless.ca.

Notice on Forward Looking Information

This press release contains forward-looking statements and forward-looking information (collectively, "forward-looking statements") within the meaning of applicable securities laws. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "may", "should", "anticipate", "will", "estimates", "believes", "intends", "expects", "projected" and similar expressions which are intended to identify forward-looking statements. More particularly and without limitation, this press release contains forward looking statements concerning future growth, the opinions or beliefs of management, expected product launches and timing thereof and the launching of additional third-party brands.  SSC cautions that all forward-looking statements are inherently uncertain, and that actual performance may be affected by a number of material factors, assumptions and expectations, many of which are beyond the control of SSC, including expectations and assumptions concerning SSC, as well as other risks and uncertainties, including those described in SSC's filings available on SEDAR+ at www.sedarplus.ca. The reader is cautioned that assumptions used in the preparation of any forward-looking statements may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted as a result of numerous known and unknown risks, uncertainties and other factors, many of which are beyond the control and SSC. The reader is cautioned not to place undue reliance on any forward-looking statements. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

The forward-looking statements contained in this press release are made as of the date of this press release, and SSC does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by securities law.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Simply Solventless Concentrates Ltd.

Simply Solventless Concentrates Ltd., Jeff Swainson, President and CEO, Phone: [phone], Email: [email protected]