SIRIUS Launches "Race Time Radio"

The fastest hour on radio featuring news and interviews from the Canadian racing scene

TORONTO, May 3 /CNW/ - SIRIUS Canada, the country's leading audio entertainment company today announced the addition of 'Race Time Radio' to its Hardcore Sports Radio channel. Hosted by Canadian racing insiders Joe Chisholm and Bob Sanders, Race Time Radio is a weekly look at the NASCAR Canadian Tire Series and Canadian short track racing scene.

Each week the hosts report on the news, races and results, and interview the people that make up the Canadian short track scene. For the past four years Race Time Radio has aired in several Ontario markets and will now be available to Canadian and U.S. audiences on SIRIUS Satellite Radio.

"Canada has a rich history in racing and we're excited to bring Race Time Radio to Canadian and U.S. racing fans on SIRIUS Satellite Radio's Hardcore Sports channel," said Joe Chisholm, host of Race Time Radio. "The Canadian racing scene has never been stronger and fans are looking for in-depth news and analysis of the short track scene along with driver and crew interviews from Canada's top racing talent."

"We're always on the lookout for new content on Hardcore Sports Radio," says Mike Gentile, Program Director, Hardcore Sports Radio. "Our listeners are rabid sports fans and we like to carry a wide breadth of sports offerings. Race Time Radio is a perfect addition to our line-up. This new show will provide our existing listeners with the racing coverage they've been demanding and for RTR's existing audience, we'll be giving them a taste of the Hardcore."

Race Time Radio will air Tuesdays on SIRIUS Satellite Radio's Hardcore Sports Radio channel 98 at 8pm ET.

Unmatched Racing Coverage

Race Time Radio complements SIRIUS' current lineup of live auto racing content. SIRIUS broadcasts live Formula 1 races from around the world, every event of the American Le Mans Series and all NASCAR races. In addition, SIRIUS is the exclusive home of NASCAR Radio, the source for news and interviews with drivers, crew chiefs, team owners, celebrities and other racing insiders.

About SIRIUS Canada

SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

For further information: Jeff Roman, SIRIUS Canada, P: [phone], E: [email protected]