SIRIUS Satellite Radio Canada Has SXSW Covered

Live broadcast from the Canadian Blast Showcase features Plants and Animals, You Say Party! We Say Die!, Born Ruffians, Radio Radio, Justin Rutledge and more

TORONTO, March 15 /CNW/ - SIRIUS Canada, the country's leading audio entertainment company, today announced plans for its live broadcast from the South by Southwest (SXSW) music festival in Austin, Texas March 17-21.

For the fifth consecutive year, SIRIUS Canada will broadcast live from SXSW. Beginning Wednesday March 17th, through to Friday March 19th, SIRIUS' CBC Radio 3 channel 86 and French language Bande à Part channel 87 will air live concerts featuring Canadian artists, in-depth interviews and breaking news.

"For Canadian artists, the South by Southwest festival is an important destination to make connections, showcase their talent and develop their careers," said Andreanne Sasseville, Director, Canadian Content Development and Industry Relations, SIRIUS Canada Inc. "SIRIUS Canada is proud to be working with the Canadian Independent Music Association (CIMA) to support SXSW events for Canadian artists and help bring music fans closer to the action with live concert broadcasts."

    
    SIRIUS Canada SXSW broadcast schedule:

    Wednesday, March 17.
       -  4-8 PM ET. SIRIUS' CBC Radio 3 (Ch. 86). Grant Lawrence hosts a
          live broadcast from CIMA's Canadian Blast BBQ at Brush Square
          featuring performances from Radio Radio, Justin Rutledge and The
          Beauties, Hollerado, You Say Party! We Say Die!, Born Ruffians,
          Plants and Animals.

    Thursday, March 18.
       -  2-4 PM ET. SIRIUS' CBC Radio 3 (Ch. 86) will broadcast live from
          Canada House at Paradise Café featuring news, updates and
          interviews.

       -  4-6:30 PM ET Radio 3 (Ch. 86) and Bande A Part (Ch. 87) will
          feature a live performance from La Patère Rose, Radio Radio, Les
          Psycho Riders, Duchess Says.

    Friday, March 19.
       -  2-5 PM ET. Grant Lawrence hosts a live broadcast from Canada House
          at Paradise Café with interviews and performances from Canadian
          artists. SIRIUS' CBC Radio 3 (Ch. 86).
    

Since launching in 2005, SIRIUS Canada has helped emerging Canadian musicians grow their audiences in Canada and the United States. SIRIUS Canada promotes Canadian artists via direct sponsorship activities, music industry showcases and live broadcasts featuring Canadian talent.

About SIRIUS Canada

SIRIUS Satellite Radio Canada, one of Canada's 50 Best Managed Companies, is the country's leading audio entertainment company with more than one million subscribers.

SIRIUS offers 120 channels of commercial-free music, premium sports, news, talk and entertainment programming from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL games. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. Visit www.sirius.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

For further information: Jeff Roman, SIRIUS Canada, P: [phone], E: [email protected]