Skilled marketing strategist trades Calgary for Edmonton

DDB Canada welcomes Jane Flower as group account director

EDMONTON, May 14, 2012 /CNW/ - Helene Leggatt, president of DDB Canada's Edmonton office is pleased to welcome Jane Flower to the agency as group account director.

Flower is responsible for strategic planning, brand management and campaign development for a number of key clients as well as leading the integrated teams for Western Canada Lottery Corporation and Alberta Innovates.

"Jane is a veteran marketing strategist with a passion for creativity and a proven track record of building successful brands and fostering strong, sustainable client relationships," says Leggatt. "Her entrepreneurial spirit combined with her tenacity to champion great ideas make her an ideal fit for this leadership role."

Flower brings to DDB Canada over 15 years experience, having started her career at Calgary-based Parallel Strategies where she rapidly rose to VP Brand Strategy before she left to leverage communications and transactional brand experiences in the online space as president of Quaddro Digital Solutions.  Most recently she was the co-president and CEO of her own boutique marketing agency where she provided strategic counsel to clients on brand, marketing and reputation management.

"After running my own show for so many years, I was looking for a new challenge and an opportunity to be part of something bigger," Flower explains. "DDB Canada has such a great reputation as a results-driven, creative force around the world, that being part of such a dynamic company was very appealing to me."

Over the course of her career, Flower has leant her expertise to a diverse range of organizations including SAIT Polytechnic, the City of Calgary, Certified General Accountants of Alberta, Jayman Masterbuilt, Red Deer College, Canadian Pacific Railway, Bayer CropScience, ARYSTA LifeScience, Prospect Human Services, MacEwan University and Quinn Contracting.

Flower holds both Bachelor and Master's degrees in the Arts from the University of Alberta, a CAAP certificate from the Institute of Canadian Advertising, and an MBA from Queen's University.  She also taught service marketing and marketing principles for the University of Calgary's Haskayne School of Business and Continuing Education programs.

About DDB Canada

DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal DDB (digital), Karacters Design Group, Rapp Canada (direct and CRM), Radar DDB (social media), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).

or interviews, please contact:

Paige Calvert
604.608.4421
[email protected]