Skittles® Invites Canadians to #GIVEaDAM for Canada's 151st Birthday
A NEW Red & White Mix launches alongside a special tribute to our national animal – the beaver
TORONTO, June 26, 2018 /CNW/ - Skittles is celebrating the extraordinar - EH with the launch of a NEW Skittles Red & White Mix for Canada's 151st birthday. The iconic candy has created a special summer mix of flavours that includes watermelon, white grape, peach, strawberry and cherry a year AFTER the country's landmark birthday. It's never too late to celebrate Canada's big day with Skittles and nature.
But that's not all.
On July 1st, Skittles will pay tribute to one of Canada's most endearing symbols: The Beaver. For the first time ever, Canadians can tune in to watch a video stream of a man, dressed as a beaver, building a dam. That's right. On Canada Day, there will be a man dressed head-to-tail in a beaver costume, in the wilderness, building a dam for the viewing pleasure of all Canadians. Each online view will help contribute towards Skittles donation* to the David Suzuki foundation showing that Canadians #GIVEaDAM about our national environment and the prosperity of the majestic beaver.
"Skittles wanted to do something special to wish Canada a happy 151st birthday so we decided to go a step beyond the patriotic NEW Skittles Red & White Mix," says Diana Frost, VP Marketing, Mars Wrigley Confectionery Canada. "We decided to celebrate this year's milestone with a special tribute to the beaver – an animal that perfectly represents Canada in the way only Skittles can."
Viewers can witness the Skittles magic and help beavers by visiting skittlesgiveadam.ca. For never before seen footage, Canadians can tune in on July 1st at 1:51 p.m. EST to see what our Canadian "wildlife" are up to.
Skittles Red & White Mix is now available in stores, while supplies last. Product can be purchased at all major grocery retailers nationally at a suggested retail price of $3.59 (191g).
More About the Partnership with David Suzuki Foundation
Wildlife populations have declined globally by an average of 58% since 1970. This is projected to reach 67% by 2020 and the David Suzuki Foundation is doing everything they can to prevent that.
Skittles has partnered with David Suzuki Foundation – one of Canada's leading environmental organizations that is fighting to protect the species and spaces that make this country so unique. Learn more about their work at DavidSuzuki.org.
*Skittles candy will donate $10,000 in 2018 to David Suzuki Foundation.
About Mars
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
About David Suzuki Foundation
Founded in 1990, the David Suzuki Foundation is a national, bilingual non-profit organization headquartered in Vancouver, with offices in Toronto and Montreal. Through evidence-based research, education and policy analysis, we work to conserve and protect the natural environment, and help create a sustainable Canada. We regularly collaborate with non-profit and community organizations, all levels of government, businesses and individuals.
SOURCE Mars Canada Inc.
Natasha Townsend, 647-973-3832, [email protected]
Share this article