Skittles® Last Minute Gift Shop Opens Today, December 24 at 11:59 PM for Canada's Diehard Delayers

TORONTO, Dec. 24, 2018 /CNW/ - Today, Christmas Eve at 11:59 p.m., the Skittles brand will be opening the first-ever Skittles Last Minute Gift Shop to honour Canada's proud procrastinators who leave gift buying until the last minute. A recent survey by the brand revealed 81 percent of Canadians agree more of us should be rewarded for taking our time, rather than being judged for it. The Skittles brand concurs, so today they are rewarding pro procrastinators who have waited until quite literally the very last minute to do their holiday shopping.

Skittles Last Minute Gift Shop Opens December 24 at 11:59 PM to celebrate Canada’s proud procrastinators (CNW Group/Mars Canada Inc.)

What:	Inside, the shop will have 60 unique gifts with a Skittles twist, representing every second of the last minute, one for each of the first 60 people in line.
When:	December 24 at 11:59 PM – the VERY last possible minute
Where:	423 Queen Street West, Unit 112
Why:	Canadians were asked about the craziest-last minute gifts they'd ever received, their list included a singing mug, a battery warmer, and a "love you more than bacon" plaque. While all get points for creativity, the Skittles team wanted to give Canadians a place where they could pick-up some truly sweet gifts that are only available at the last minute.

The Skittles Online Last Minute Gift Shop Details
If you find yourself at home on Christmas Eve just realizing you forgot something for cousin Jimmy, don't stress. The Skittles team has you covered with its online store, which is opening its virtual doors at 11:59 p.m. on December 24, for 1 minute only, only 60 seconds! Canadians can visit www.SkittlesLastMinute.ca from 11:59 p.m. – 12:00 a.m. to receive a coupon for $2 off select (151g, 191g and 320g) packs of Skittles candy.

Survey Methodology: From November 30^th to December 2^nd 2018 an online survey of 1,530 randomly selected Canadian adults who are Maru Voice Canada panelists was executed by Maru/Blue. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20.

SOURCE Mars Canada Inc.

Natasha Townsend, 647-973-3832, [email protected]